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Generation X and Y.

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  • May 2, 2008
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Generation X and Millennium Generation
Travel through time is one of the most enigmatic, imaginative, and scientifically daring concepts that had occupied the minds of many people centuries ago and will continue into the future. Nonetheless, not employing any time-machine contraptions, modern archeologists and paleontologists are traveling back in time more than anybody else. They examine the rich iridium layer in Wyoming’s clay deposits and take exploratory tours back to early Cretaceous period. Why? Scientists search for the proof that dinosaurs’ extinction 65 million years ago was caused by a cataclysmic collision of a large extraterrestrial object with the Earth (What Killed The Dinosaurs, 2007). The hypothesis is still publicly debated, and even the scientific world at large is full of non-believers. Luckily, the controversy has not harmed the study of mass extinction causation, but rather has made it a dynamic and interesting area. The reader would rightfully wonder: what does this scientific hypothesis have to do with Generation X (Gen X), Generation Millennium (Millenniums), and marketing? The author of this paper offers the answer in sociocultural, generational cohorts’ trend comparison—in yet another hypothesis that might not be too far from the plausible truth. As Homo sapiens of today anxiously try to unearth the secrets of previous civilizations through tireless archeological, astro-biological, forensic DNA, and other scientific endeavors, the future generations of marketers would likely peel the history’s onion uncovering socioeconomic, psychological, and sub-cultural structures to re-discover marketing trends of modern times. Just as modern paleontologists dig through the layers of Wyoming clay, or enologists associate specific characteristics of ‘terroir’ accentuated in single-varietal wines, marketing professionals of the distant future will try to describe the social and economic forces’ affects on marketing in the 21st century. How would...