What is Generation-X
.the post-baby-boomer' generation.
Generation-X is the word that stands for the children of the baby boomer generation in America. It has been coined as such because of the diversity and lack of homogeneity of this population, which stands in sharp contrast with the baby- boomer generation. X stands for the unknown, unpredictable variable.
.the 52 million Americans
born between 1965 and 1981.
Technically, Generation X is classified as the population born between 1965 and 1981. Today there are 52 million Gen-Xers in America, making up about 34% of the workforce
Now, more than ever before, America is culturally diverse; because of a new wave of immigrants since the 1960's, and also with the technology phenomena.Culture through music, TV, the information-super-highway, all have given the X Generation many different tastes to choose from.
CFC's, smog, water poisoning, Oil spills, sexually transmitted diseases. Gen-Xers have grown up with a strong sense of responsibility for the environment and their own health.
No other generation can be compared to the X Generation in terms of spending money on recreation. Recreation has become a culture of its own. Rollerblading, paintballing, jetskiing, video games, snowboarding, bungee jumping, and of course the mall.
X-treme sports and pastimes is a X Generation phenomena. Always looking for new thrills, the Gen-Xers have been watching as technology improved or created new equipment to go higher, faster, at lower cost. i.e. in-line skates, jetskis, snowboards.
.open to new technology.
Generation X is familiar with technology and comfortable with the velocity and momentum at which it changes. Gen-Xers have grown up in a quickly changing environment with the advent of technology, experiencing the first video games on early computers to the more powerful Pentium...