General Motors Case Study

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Transylvania University of Brasov
ECONOMICS SCIENCES AND BUSINESS ADMINISTRATION

CASE STUDY
GENERAL MOTORS REBOUND

STAN DANIELA,3RD YEAR
8802

TABLE OF CONTENTS

1.Contact information………………………………………………………………………..3 2. Company profile……………………………………………………………………….….4 3. History…………………………………………………………………………………….5 4. Powerful Vision, Powerful Strategy……………………………………………………..10 5. A GLOBAL PERSPECTIVE-Future strategy:Reinvest again and again…………….….11 6. Background……………………………………………………………………………...13 7. 2011 Summary…………………………………………………………………..…..….21 8. Balance sheet………………………………………………………………………….…23 9.Income statement………………………………………………………………………….27 10.Cash flow………………………………………………………………………………...31 11.Direct Competitor Comparison…………………………………………………………..34 12.Sales……………………………………………………………………………………....35 13.References………………………………………………………………………………….36

Contact Information
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General Motors Co
300 Renaissance Center
Detroit, MI 48265-3000
United States
Phone: 1-313-556-5000
Fax: 1-313-556-5108
www.gm.com
Key Executives for General Motors Co (GM)
Daniel Francis Akerson "Dan"Chairman/CEO| Kenneth J BarrettChief Diversity Officer| Brian D ThelenChief Risk Ofcr/Gen Auditor| Victoria McInnisChief Tax Officer| Daniel Ammann "Dan"Senior VP/CFO| Michael P MillikinSenior VP/General Counsel| Randall D MottVP/CIO| Nicholas S CyprusVP/Chief Acctg Ofcr/Controller| Mark L ReussVP/Pres:North America| Jaime ArdilaVP/Pres:South America| James A DavlinVP:Finance/Treasurer| Cynthia J Brinkley "Cindy"VP:Global Human Resources| John CalabreseVP:Global Vehicle Engineering| Robert E Ferguson "Bob"VP:Global Cadillac| Selim BingolVP:Public Policy| Anne T LarinSecretary|

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Shareholders
Individual stakeholders| 21.64%|
Other institutional| 19.85%|
Mutual fund holders| 17.01%|

Company profile

General Motors Company (GM) designs, builds and sells cars, trucks and automobile parts worldwide. GM also provides automotive financing services through General Motors Financial Company, Inc. It operates in four automotive segments: GM North America (GMNA), GM Europe (GME), GM International Operations (GMIO) and GM South America (GMSA). GM's total worldwide vehicle sales were nine million during the year ended December 31, 2011. Its GMNA segment develops, manufactures and/or markets vehicles under the brands, such as Buick, Cadillac, Chevrolet and GMC for its customers in North America. GM for its customers outside North America develops, manufactures and/or markets vehicles under the brands, such as Buick, Chevrolet, GMC, Opel, Cadillac, Daewoo, Holden and Vauxhall. In October 2012, it bought back most of the 50% interest in its Indian operations that it had sold to Chinese partner SAIC Motor Corp Ltd and raised its interest in the venture to 93%. Financing activities are primarily conducted by General Motors Financial Company. Throughout its financial woes, GM has received billions of dollars in loans from the Canadian and US governments, negotiated concessions with labor unions, and jettisoned brands. The auto giant went through a six-week period of bankruptcy protection in 2009; it issued an initial public offering and returned to the stock market in 2010.

The entire history of the company speaks about innovation,technology,competitors,quality. Creation: 1897-1909
At the turn of the 20th century there were fewer than 8,000 automobiles in America, many of them powered by steam or electricity, others had gasoline engines. An unexpected turnout at the first New York Auto Show in 1900, showed the magnitude of the public’s fascination with the automobile. Over the next few years, hundreds of fledgling companies would try to meet the demands of...
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