General Motors Corp., the world's largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world's leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM's OnStar sister company is the industry leader in vehicle safety, security and information services. Production
In March, GM North America produced 460,000 vehicles (182,000 cars and 278,000 trucks). This is up 59,000 units, or 14 percent, compared to March 2005 when the region produced 401,000 vehicles (162,000 cars and 239,000 trucks). Production totals include joint venture production of 15,700 vehicles in March 2006 and 22,000 vehicles in March 2005. GM North America built 1.255 million vehicles (496,000 cars and 759,000 trucks) in the first quarter of 2006. This is up 73,000 units, or 6 percent, compared to first quarter 2005 when the region produced 1.182 million vehicles (470,000 cars and 712,000 trucks). The region's 2006 second-quarter production forecast remains unchanged at 1.20 million vehicles (445,000 cars and 755,000 trucks). In the second quarter of 2005, the region produced 1.247 million vehicles (458,000 cars and 789,000 trucks). Pricing
General Motors has made a strategic decision to focus on retail sales and move away from marginally profitable business that in the end is a drag on their sales results and profitability. This is how they say they are providing consumers with the best value in the industry by, building strong brands, improving the quality of their market share and turning around their U.S. business. General...
Please join StudyMode to read the full document