General Motors

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General Motors was founded by William “Billy” Durant on September 16, 1908. Durant started out by making horse-drawn vehicles in Flint, Michigan, but soon found his love in the automobile industry. GM started only with the Buick line, but GM managed to “acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland” (gm.com). The company Oakland is known to us today as Pontiac.             Years later, in the 1920’s, the demand for automobiles grew to unexpected heights because GM managed to the set the pace for all other companies. Their production, design, and marketing innovation made it hard for other companies to follow. Also, in the 1920’s, GM added Chevrolet, Vauxhall and Opel, which “diversified the selection and added to the reach of GM” (gm.com). GM’s philosophy and strategy of “a car for every purse and purpose” really was true for their company because of how many different vehicles they offered. GM was also able to open more than a dozen new plants outside the United States which added to their popularity and to the industry’s demand for automobile.             When and even after the Great Depression occurred, GM was very unsure of where their company would end up, but due to their commitment to innovation, they continued to increase sale and demand. Some of these milestone innovations included independent front wheel suspension unibody construction, and the one piece steel roof. During World War II, GM supplied allies with more goods than any other company.             In the 1960’s and 70’s, GM incurred a lot of new challenges and saw a lot of change because of environmental concerns and foreign competition. This all led to a unique amount of downsizing of vehicles for all of GM. This downsizing was the largest reengineering program ever undertaken in the industry. This reengineering program brought us more fuel efficient vehicles. In the early 1970’s, GM reached even more milestones including engines running or on low-lead or unleaded...
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