GENERAL MARKET INFORMATION
By using the data gathered in our study and studying the current facilities around the city, the Tanauan city has grown greatly. The growing student community combined with the families in the area are a perfect customer support base for our lechetin.
We believe that our lechetin in the Tanauan City area would be competitive and offer customers a product selection that will assure repeat business.
Composition :Its composition of people looking for delicacies like our lechetin with artificial colors, flavors, or additives.
Geographical Location : The City of Tanauanis a second class city in the province of Batangas, Philippines. The city share its borders with Calamba City, Laguna to the north, Tagaytay City, Cavite to the northwest, Talisay, Batangas to the west, Santo Tomas, Batangas to the east, and the towns of Balete and Malvar to the south. Tanauan has several tertiary educational establishments. These include STI College Tanauan, the La Consolacion College Tanauan (LCCT), First Asia Institute of Technology and Humanities, a private educational and research institute, the Christian College of Tanauan (CCT), the Mabini Junior College, Our Lady of Assumption College (OLAC-Montessori) a private Catholic Institution that specializes in Montessori method, and the Tanauan Institute (T.I.) established in 1924. It also has 8 private and 12 public high schools, and 26 private and 44 public elementary schools.
Population : According to the latest census, it has a population of 142,537 inhabitants in 21,912 households.
Income Level :Income earners and up, socialites, workers
Job Categories :Teachers, Government employees, Farm owners, Plantation workers, Families of over-seas workers, college students and retirees.
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