General Environment Analysis for Hsbc in Mainland China

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Economy
-We know the high speed of China’s growing economy. With the development of the economy in China, Chinese customers’ consumption power has been going up. More people are accepting the consumption ways such as credit card and installment plan. -Not only individuals, small and medium sized enterprises play significant roles in China’s economy. Since China’s reform and open-door policy, huge amount of small and medium sized enterprises come out. They demand capital and it is relatively harder for them to get it so they rely more on banks.

Demography
Middle Class in China is growing and they own stronger purchase ability and at the same time they got the sense of investment.

Political/ Legal
Since entering the WTO and in December 2006, China formally opened the banking industry to the world, which means that foreign banks are able to conduct RMB business in China. However, every move of the foreign banks are regulated by the China Banking Regulatory Commission. For example, the loan-to-deposit ratio must be strictly controlled within 75%. Therefore, how to satisfy this number and how to deal with the numerator and denominator are what HSBC needs to take into consideration.

Technological
The development of Internet has led to the prosperity of e-commerce. HSBC might consider cooperating with such related companies like some online stores and payment platforms to expand the retail business.

Global
The destruction of the financial crisis on the global economy had in particular impact on the parent bank of HSBC, and this has inevitably affected the subsidiaries in China.

Sociocultural
Traditionally, Chinese people prefer saving than investing. As for investment, people prefer low-risk financial products. Low-risk with high-return investment products will be the one kind people pursue.
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