Oct. 28, 2012
Socialization can be defined as the lifelong process through which individuals learn attitudes, values and behaviors appropriate for members of a particular culture. This paper is directly focused on how children of a very young age learn about gender through toys and clothing present in our current society. To analyze this process I went to the Mecca of children’s stores “Toys R Us” for some content analysis.
The first thing that became very apart to me is the divide between the Boys section and the Girls section. In the boys section Toys R Us has the floor, banners, and other advertising signs all along a Blue-Navy template, while in the girls section all the same things were of a Pink and White template. This was consistent throughout the toy section and the clothing section, with roughly 75% of the boys’ items matching the template, and roughly 88% of girls’ items matching the template. Another general observation that was apparent to me was that the girls section was much larger than the boys section. If I were to put the sizes of the toys & clothing sections into a ratio, it would be 2:1 girls over boys. Overall most of the girl toys were along the lines of dress-up dolls, kitchen sets, and motherly items such as strollers, while majority of the boys toys were action figures, play weapons, and physically oriented toys. An assumption that I have made after a review of the generals is that girls’ toys stress beauty and appearance, while boys’ toys are focused on the development of their physical abilities.
After I had completed my research at “Toys R Us” a few patterns had emerge in my mind. The first was of the different sizes of the boys & girls sections. Both the girls’ toys section and the clothing section had been about twice the size of the corresponding boys sections. Why was this? I believe the girls section is much larger to imply to the young minds that it is...