Gender Discrimination in Media

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Gender Discrimination in Media
A study of media units in Solapur city

Ravindra Chincholkar
Department of Journalism and Mass Communication, Solapur University 09860091855

This study examines women’s participation and representation in media. This study is based on the statistics of media units in Solapur city. Women constitute nearly 50% of population in every Indian city, but the participation of women in media is very low. Discussions of women's representation in the media tend to revolve around the focus on physical beauty to the near-exclusion of other values. It is observed that media content about women issues is biased and gender discrimination is clearly visible .This study also suggests the ways to increase the women participation in media and the ways to rational representation of women in media.


Women constitute nearly 50% of population in India. Our social system boasts that it has given mother goddess status to women since the ancient period. But in reality society builds psychological barriers around women. This male dominated society imposed so many bindings against women. Therefore role of women was confined only to the kitchen and kids for many years. Social movement started by Raja Ram Mohan Roy, Mahatma Phule, Savitribai Phule, Maharshi Karve and other social activists opened doors for women’s education. Women have benefited greatly as education provided information to them about their rights and their equal status in the society. In spite of these efforts and the 65 year long journey since India’s independence , our nation is lagging behind in many basic things. World Economic Forum conducted a study to measure gender gap. The Global Gender Gap Index examines the gap between men and women in four fundamental categories: economic participation and opportunity, educational attainment, health and survival and political empowerment. According to this Gender Gap Report-2011, India is included among the 20 countries, where the gender gap is widest. It holds 113th position among 134 countries in the world. This report explains that “India and Pakistan perform above average on the political empowerment of women, particularly India, but they lag behind in the other three categories. In particular, the persistent health, education and economic participation gaps will be detrimental to India’s growth. India is the lowest ranked of the BRICK economies” (

After India’s independence Women's role in society has undergone seismic changes, which has been reflected in every walk of life. Women stepped out of four walls and succeeded in each and every field. Now women are working as pilots, soldiers, doctors, engineers, lawyers, politicians and proving their mettle in all fields. But it is ground reality that basic structure of male dominated society and roles and presumptions about women's worlds remain the same. Still the life of majority of women in India remains unchanged. . The women who got benefited through education and succeeded to grab a job have to destine to face male supremacy. Gender discrimination is visible at every moment. Decision- making positions are not accessible for women. Many times working women have to face humiliation. Scenario in the field of media

Scenario in the field of media also does not differ from it. Media Still remains as men’s world and this is global phenomena. According to the research conducted by International Women’s Media Foundation( IWMF ) 73% of the top management jobs are occupied by men compared to 27% occupied by women,Among the rank of reports , men hold nearl y two thirds of the jobs, compared to 36% held by women. These findings were collected by more than 150 researchers who interviewed executives at more than 500 companies in 59...
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