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Gender and the Media

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Gender and the Media
Gender and Media In today’s society, media has become a powerful influence on individual’s perception of themselves and others. Popular magazines, television programs, movies, and newspapers have the tendency to reinforce gender role stereotypes. Women are sexually exploited in the media. Also, the media emphasizes that a slender physique is a highly desirable quality of a woman, whereas the media emphasizes that muscularity is an attractive display of masculinity in men. Women are more often portrayed carrying out domestic duties. Where as, men are more often portrayed in the workforce. The media’s portrayal of men and women can greatly impact the lives of the audience.
There have been numerous studies on how gender and gender roles are portrayed in the media. Researchers Vaughan ' and Fouts’ authors of the article Changes in Television and Magazine Exposure and Eating Disorder Symptomatology studied how the media portrayed women’s physiques and demonstrated that the images projected by the media correlates with the development of eating disorders in young women. Also, Todd Morrison and Marie Halton the authors of the research article Buff, Tough, and Rough: Representations of Muscularity in Action Motion Pictures investigated how men’s bodies were portrayed in films. Likewise, The research article Gender Sex-Role Portrayals in International Television Advertising over Time: The Australian Experience written by Laura M. Milner and Bronwyn Higgs discussed aspects of sex role portrayals in commercials. Further Susan Shaw the author of the article Men’s Leisure and Women’s Lives: the Impact of Pornography on women studied the media’s portrayal of women as sex objects. The researchers mentioned made a valuable contribution to society’s understanding of how gender and gender roles are portrayed in the media, and the impact that the gender portrayals may have on their lives. The media strongly emphasizes that a slim figure is a highly desirable trait of a



References: Vaughan, K; Fouts, G. (2003). Changes in television and magazine exposure and eating Disorder Symptomatology. Sex Roles, 49(7–8): 313–320. Morrison, T.G., & Halton, M. (2009). Buff, tough, and rough: Representations of muscularity in action motion pictures. Journal of Men’s Studies, 17, 57-74. Melanson, Rosella (2001) “You Haven’t Come a Long Way, Barbette.” Available on the Internet at: http://personal.nbnet.nb.ca/rosellam/sexist_publicity.html October

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