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Numerous Consumers are faced with many key factors that influence the decision they make when purchasing a product.These include Price, Age, Finance, Marketing, Service, Environmental, Gender and convenience. Apply these factors as a guide, this discussion will analyse the key factors affecting consumer decisions for buying a car based upon two consumers Rowena philips who is 20 years old and a Full time university student, part time shoe salesperson and Derek Jamion who is 38 and a stay home dad.

Price is one of the main factors because we want the best quality but for a low price, this will determine Rowena and Derek choice when it come to buying a car. Price is a powerful factor when you are buying a product, as numerous consumers want the best thing for a low price. Derek would have a larger range of cars then Rowena because Derek’s income is $80,000 so he could buy any car he would want. On the other hand Rowena’s income is $12000 so she only has a smaller ranger. Rowena would have to purchase a second hand car because she doesn’t have enough money to buy a car of her choice. For Rowena it would be a hassle because she would have to run around to different car deals to find a cheap car but have good quality. While Derek on the other hand can spend as much money as he wants on a car because he has more money then Rowena and he doesn’t have to run around to car deals.

Age is a serious factor to consider when buying a car. The way this will impact the choice of Rowena and Derek is the car dealer will try to overrule one of them. To tell you now it is not Derek because Derek would know a bit more about cars because he is interested in cars. Also Derek is 18 years older than Rowena so he would have more experience with cars and purchasing a car. Rowena is young than Derek so she lacks experience in purchasing a car, and the car dealers would try to take advantage of her because they would know that she is young and the car dealers would think that she knows...