Gen Y Analysis

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  • Topic: Generation Y, Strauss and Howe, Generation Z
  • Pages : 4 (1366 words )
  • Download(s) : 58
  • Published : December 1, 2012
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Question: To what extent is it possible to say that members of Generation Y in different countries are alike?

Name: TAN Ruishen
Student ID: 20089985
Course code: LANG1002 T21
Instructor: MEGAN Melissa Jane
Recourse of the citation: Wall Street Journal
Journal of American Academy of Business

Introduction
Generation Y is a complicated generation with unique characteristics. Born between 1982 and 2000, this generation fortunately grew up with the rapid development of Internet technology, which has brought them a more innovative mind as well as ambitious attitude towards their life. This report aims at judging whether Gen Y across different countries are similar or different. Despite the fact that Gen Y share similar life attitude and a pursuit of freedom, we can still discover the variation of this controversial generation through a brief comparison between Gen Yers in China and the USA, especially their attitude towards career as well as financial management.

General life attitude
Gen Y in the USA has been somehow defined as a rebellious generation, since the endless pursuit of a free lifestyle is one of their prior concerns. They refuse to spend their life under the pressure of mortgage and loans like the previous generation, while long hours of tedious work in the office also becomes an undesirable option for them. They dream for a meaningful life that can both realize their value by contributing to the society as well as maintaining an ideal work-life balance. Worshiping the freedom of speech, they are courageous to voice their opinions and apply their innovative ideas to practice. In essence, such courage stems from the freedom they gain to learn and think in the open-minded environment. Undoubtedly, this generation has a sense of “self-importance”, which provides strong driving force to help them realize their goals regardless of any difficulties. Such attitude may be distorted as selfishness, but it does guide the young people to challenge...
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