Gen 480: Case Study Assignment

Topics: Product management, New product development, Project management Pages: 8 (2453 words) Published: March 4, 2009
Running Header: Case Study Assignment

Case Study Assignment

Part One:

1. Assumptions:

Kelly: Chief Engineer of Product Software

➢ Marketing people don’t seem to have any understanding of – just throwing away money at a problem doesn’t make it go away

➢ Believes that the only feature they can work with is identifying customers through retinal scanning; no other features can be produced

➢ The numbers that they came up with he feels are very optimistic

➢ That Pat shows a complete lack of knowledge of how the product actually works

➢ Assumes the Program is not going to work

➢ Assumes Pat went behind his back and talked to his programmers

➢ That the product can not be completed in 6 months

Pat: Director of Marketing

➢ Believes in order to succeed AcuScan needs to expand its technology into new markets and again become the cutting edge leader by creating a solution to an as-yet recognized customer need.

➢ Believes that the timeline is reachable and outsourcing is key to meet all deadlines and to launch product

➢ Assumes that customers will love a incomplete project

➢ That on of the programmers assured hat they could build the product

➢ Assumes that he can get it done without help from Kelly

➢ Assume that the finished product will be ready by August

Cliff: CEO of AcuScan

➢ Assumption that there was a need to produce a new product

➢ Hiring of Pat who has no experience in the technology department and assume that she will take them to a higher level

➢ Assumes that the company will be successful and take the market by storm in the following year

➢ Assume the project will launch on time by the end of the year

➢ Assumes that more cut backs will save the company

➢ Assume that the employees know what the consumer’s wants and needs are

Chris: Vice President of Product Development

➢ Assuming that he will be able to make budget cuts without laying off present employees

➢ Kelly is the reins of the company and is the true expert

2. Explain arguments made by each of these people

Cliff O’Conner

➢ Believes that a new product needs to be produced in order to bring sales back to top numbers.

➢ Believes that with some new features added to the iScanner, that the company will be able to bring their numbers back up to the highest for the year because of the previous success rate of the original product

Pat Lambert

➢ Believes that outsourcing may be helpful in producing the product and getting in completed by the due date.

➢ Believes that they must expand their new product into new markets and that there is a strong need for this product in a retail setting

Kelly Thomas

➢ That there is no way to launch this product on time and to ensure that the product and its features are all functioning.

➢ Only one feature will be ready by the due date and Pat is to pick one feature. ➢ Kelly argues to Chris Martinas that everyone is placed on the line in developing the new product by the due date. The product will not be ready by the desired date due to loss of manpower and lack of resources. Kelly argues in an email sent to me about the progress report for the new product. There is a process to follow to ensure what is developed will meet Quality Control standards and the customer’s needs. Quality control is a big factor in ensuring the product is developed correctly. ➢ Relational databases are not something someone can just add on and make it work with a few more lines of code. Chris Martinas

➢ Chris argues to both Kelly and Pat a challenge occurred within the creation of the new product, however, both team members must find a way to get it done. ➢ Budget cuts must ensue even with the new product being developed. Through instructions from the CEO, budget cuts must be 15%. 3. Evaluations

Ciff O’Connor
➢ Logical and Sound:...
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