Geert Hosfted Dimension

Only available on StudyMode
  • Topic: Design, User-centered design, Culture
  • Pages : 33 (7714 words )
  • Download(s) : 75
  • Published : November 19, 2012
Open Document
Text Preview
Master’s Thesis

문화적 차이가
사용자 연구 디자인 방법론에 미치는 영향
Cultural Difference and Its Effects on Design Methodologies for User Research with the Emphasis on Comparison between Korean and Dutch Participants

李貞妵

Lee, Jung-Joo)

Department of Industrial Design

Korea Advanced Institute of Science and Technology
2007

Cultural Difference and Its Effects
on Design Methodologies for User Research
with the Emphasis on Comparison between Korean and Dutch Participants

with the Emphasis on Comparison between Korean and Dutch Participants

Advisor: Professor Lee, Kun-Pyo
By
Lee, Jung-Joo
Department of Industrial Design
Korea Advanced Institute of Science and Technology

A thesis submitted to the faculty of the Korea Advanced Institute of Science and Technology in partial fulfillment of the requirement for the degree of Master of Science in the Department of Industrial Design

Daejeon, Korea
December. 26. 2006

Approved by

Major Advisor

MID 20053467

이정주 Lee, Jung-Joo
Cultural Difference and Its Effects on Design Methodologies for User Research with the Emphasis on Comparison between Korean and Dutch Participants

문화적 차이가 사용자 연구 디자인 방법론에 미치는 영향 한국과 네덜란드의 참여자 성향 비교를 중심으로 Department of Industrial Design. 2007. 75p. Advisor: Professor Lee, Kun-Pyo

Abstract
As business competition has expanded beyond domestic scale toward an international spectrum, understanding users’cultural contexts plays an important role in design process. Ranging from statistical data research, usability testing, and observational research to user participatory design, current practices of user research methodologies vary in their objectives and information gathering techniques. However, most of these methodologies were developed in North America and Europe, so one may question if these methods would work as well with people from other cultures.

The paper explores the cultural effects on the feedback collected in and the process of user research and the need for adapting them to different cultural contexts. Literature research and previous empirical findings indicated the existence of dissimilarity between individualistic-low context culture and collectivistic-high context culture during the interaction process of user research. We presumed four factors which influence user research methodologies: spontaneity of participation, uncertainty avoidance, criticizing style and attitude in group. Three user research methods, a probe technique, a usability test and a focus group interview, were selected for the experiment to observe influences of four factors. In a probe technique which heavily relies on uncertainty, Korean participants’ low spontaneity influences sufficiency of results, and they did not really work with the ambiguous format of workbook well. In a usability test, Korean participants revealed fewer problems than Dutch participants. While Dutch participants tend to play around with products, Korean participants felt uncomfortable with ‘observed’ and ‘tested’ situation. Finally, in a focus group interview, Korean participants’ activeness for discussion was lower and they needed more time to feel comfortable to express opinions. They got more active, especially, after the intermission. These differentiations revealed in three methods emphasize on the need to consider users’ cultural contexts when planning and conducting user research.

Keywords
Culture, Cultural Difference, User Research Methodologies

목차

그림목차
그림

연구 방법

그림

문화의 성격

그림

문화 요소의 세 수준

그림

고정황 문화와 저정황 문화

그림

팅 투미의 페이스워크 프레임워크

그림

집단주의 고정황 문화와 개인주의 저정황 문화에서 나타나는 페이스워크

그림

사용자 참여도에 따른 사용자 연구 방법의 분류

그림

사용자 경험의 인지 수준에 따른 사용자 연구 방법 분류

그림

커뮤니케이션 방법에 따른 사용자 연구 방법의 분류

그림

컨텍스트맵핑 프로세스 구성

그림

컨텍스트맵핑에 사용된 ‘

그림

사용자 연구에서 참여자와 연구자의 페이스워크

그림

문화 변수 추출

그림

실험 진행 개요

그림

영향 요소에 따른 사용자 연구 방법 선정

그림

실험 프로세스 개요

그림

네덜란드와 한국의 개인주의 수치

그림

프로브 패키지

’ 툴킷 좌 과 ‘기분’인형 우

그림...
tracking img