Ge Swot

Topics: General Electric, Marketing, Strategic management Pages: 2 (368 words) Published: July 17, 2011
This paper analyzes the: strengths, weaknesses, opportunities, and threats (SWOT) for General Electric Corp (GE). A SWOT analysis is an outline for producing strategic alternatives from the study of a company’s situation. The General Electric Growth Council used this form of analysis in the 1980's because it concentrates on the issues that potentially have the most impact on a company. SWOT analyses tend to generalize the circumstances. They are often divided into two categories: Internal analysis and External analysis.

General Electric Company is a diversified industrial corporation with products that include jet engines, financial services, power generation equipment, medical imaging, and plastics. GE’s diversification reduces its business risk. However, the intense competition faced by its’ various businesses could undermine its market position. The company recorded revenues of $163,391 million during the fiscal year ended December 2006, an increase of 10.4% over 2005. The operating profit of the company was $43,906 million during fiscal year 2006, an increase of 16.2% over 2005. The net profit was $20,829 million in fiscal year 2006, an increase of 24.6% over 2005.

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