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GE on Globalization

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GE on Globalization
Corporate Strategy Paper Maxence MARCHAND
05.05.2014 130809
Globalization in General Electrics
Part I: The Industry
(6 PAGES)
Globalization
Diversified financials is the industry we are going to focus on. In terms of globalization, there is no equal to the type of companies which are defined as part of this industry. Because of their definition they are the best representative of globalization and trough a deep analysis we will see how those companies manage the corporate strategy.
Research on globalization specifically for the industry

Develop the context

The challenges in the industry (competitors as examples)

New markets, products, technologies, new ways of thinking about business…

Complex network of global centers

Rapid movement of product, information, people and ideas, differentiation to the competitors

Management of the paradox of global economies of scale and local responsiveness

Consideration of the impacts of local decision on the global business

Uncertain politics of global markets: increasing political volatility

Creation of regional political/economical entities

Various strategies adopted in the industry (competitors as examples)

Part II: The Company
(6 PAGES)
General Electrics (GE) is multinational conglomerate corporation, meaning that the company is present on multiple segment of different market,
Research your selected company on globalization

Illustrate the strategic choices

The specific challenges of GE

Provide examples & be current in your analysis

Part III: My Opinion
(8 PAGES)
Provide YOUR personal and critical opinion of the strategic context of GE

Provide YOUR personal and critical opinion of the strategic direction of GE

Provide YOUR personal and critical opinion of the industry on globalization

Provide YOUR strategic recommendation for GE
(Argue your opinions and recommendations)

Develop the link with the strategic ‘theory’ as
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