Gateway's Strategy

Gateway Inc.
TLO Final Draft, April 26, 2004

M003, Team003

Catherine Flynn
Rebecca Fowler
Jason Gallus
Diego Garcia
Demetra Gartaganis
Alexander Gramajo

Table of Contents

Executive Summary …………………………………………………… pg 3
Works Cited …………………………………………………………… pg 28
Individual
Catherine Flynn ……………………………………………….. pg 33
Rebecca Fowler ……………………………………………….. pg 36
Jason Gallus …………………………………………………... pg 39
Diego Garcia ………………………………………………….. pg 41
Demetra Gartaganis …………………………………………... pg 43
Alexander Gramajo …………………………………………… pg 47

Executive Summary

Gateway is one of the main players in the PC industry.   By using current IT methods appropriately, it can improve its productivity, efficiency, and business practices to better its ability to succeed against other competitors in the PC market.   The following pages will guide Gateway Inc. in effective implementation of IT with respect to sales, supply chain, marketing, and customer service.  
Sales are a necessary and vital aspect to all companies, and certainly Gateway Inc. is no different.   As such, Gateway must try to use IT to the best of its ability in order to capitalize on potential opportunities.   First and foremost, Gateway must eliminate their physical stores, which have proven to generate large overhead costs for the company without providing sufficient revenues to compensate.   By refocusing sales through telephone or online channels, Gateway can escape competition with large retail giants such as Best Buy and Circuit City, and can instead provide great customer service and clear sales opportunities at practically no cost.
Gateway needs to support online sales with an easy to use website that allows for quick access to customer service technicians and allows consumers to customize desired features in their products.   Additionally, customers enjoy having the ability to track order status and know when to expect shipment arrivals with the use of radio frequency identification.   Dell has... [continues]

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