Garnier was founded by Alfred Armour Garnier, a young French chemist in 1904 when he created the first branded product, a hair tonic that used natural ingredients (plant extracts). The company started as Laboratoires Garnier in 1906, and was acquired by L'Oréal (the world's largest cosmetics) in the 1970s. Garnier is sold in numerous countries worldwide, with specific product lines targeted for different skin types and cultures. Garnier offers product such as hair care products, including the Fructis line, as well as skin care products, notably the newer Nutritioniste line which are distributed in 16 countries.
In the early 2000s, Garnier had witnessed an increased interest in personal grooming among men. As we know, Garnier’s philosophy of taking care includes taking care of yourself, others and the world around you. Continuing this philosophy, Garnier had launched Garnier MEN, a new range of products designed specifically for men. Garnier PowerLight is known as the “The 1st face wash for men that removes impurities, pollutants and dark cells for an intensive fairness action”
USP of Product
Men today are more active and dynamic. They are constantly on the move juggling their time on playing sports, working all day and then spending time with our friends and family.
With this in mind, Garnier Men is offering men with acne problems particularly from the ages of 15 to 25 with a new anti-acne cleanser enriched with natural ingredients to fight against the six major acne problems namely:
3 Visible pores
6 Acne marks
Garnier Men Acno Fight 6-in-1 Anti-Acne Scrub, the tough-on-acne, gentle-on-skin micro-beads cleansing foam to actively take care of acne-prone skin. The secret is actually the powerful and regenerating Herba Repair in its formula which is extracted from blueberries. Blueberries are commonly known as the cure for circulatory disorder which... [continues]
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(2012, 11). Garnier Men. StudyMode.com. Retrieved 11, 2012, from http://www.studymode.com/essays/Garnier-Men-1214706.html
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