The third millennium has introduced to us life at a speed of change and this has fuelled an ever-spiralling need for food designed to meet the demands for freshness, convenience, variety and uncompromising taste. Malaysians are no exception on this score. In Malaysia, Gardenia, has successfully found the right recipe to establish itself as a leader in its class. Dominating the market with its variants of specialty breads, buns and rolls and while redefining a “new normal” for baked goods, Gardenia has become Malaysia’s preferred brand for bread. With an enviable 70% share of the bread market, its consumers span the entire spectrum of socioeconomic groups. Market research indicates Malaysians’ preference for soft American-style bread which Gardenia bakes to perfection.
mind recall. Malaysia’s increasing demand for fresh and nutritious bread convinced Gardenia to invest in its own fully automated factory in 1991, constructed with a 6,000 loaves an hour capacity. In 1994, an additional state-of-theart plant, capable of producing 10,000 loaves an hour, commenced operations to meet the rising demand for bread. Today, Gardenia’s five factories, each with six fully automated bread lines, produce more than 900,000 fresh loaves a day, making it the largest bread producer in Southeast Asia. Attestations of Gardenia’s unrelenting efforts in maintaining the integrity of its products are found in its ISO 22000:2005 certification, Hazard Analysis Critical Control Point (HACCP) certification, Highly Commended Product Award by Malaysian Institute of Food Technologies (MIFT), and a National Creativity and Innovation Award. Gardenia’s accomplishments have sent reverberations throughout the industry, even winning the respect of enormous corporations like Padi Beras Nasional. Gardenia achieved the Universal Integrated System ISI 2020 certification from the Research Institute of Standards in Islam in 2005. In terms of Superbrand accolades, the brand garnered the Superbrands Award for three consecutive years from 2003 to 2005. In 2006, it was conferred the Superbrands Consumers’ Choice Award in Malaysia and reaffirmed its Superbrand status in 2008. In 2009 and 2011, Gardenia surged its way into the list of TOP Ten Brands based on a Gardenia Superbrands survey conducted by The Nielsen Company. Recently, the bread giant was awarded the Putra Brand Awards by the Association of Accredited Advertising Agents.
‘Uncle Slocumm’s original recipe’ is still carried on the labels of Gardenia bread today.
The unique tasting Delicia Butterscotch created some excitement in the food & beverage market. Food reviews dictate that Delicia Butterscotch truly deserves the slogan it carries, “Really..Really..Really Good!”. Today, Gardenia’s bread variations feature names like Toast’em (bread with fibrous fruit and grains) and delicious snacks such as Twiggies, Delicia Cream Rolls, Squiggles, Delicia Buns, Quick Bites, Fluffy Buns as well as a whole lot of other wonderful bread products.
Gardenia achieves its phenomenal growth and dominance through a distinctive style of breadmaking. The traditional sponge and dough method is used to make every single loaf of Gardenia bread. This bread-making technique allows the dough to develop naturally, giving it the unique Gardenia texture and flavour as well as lengthen its shelf life. Gardenia’s high factory hygiene standards further ensure a longer shelf life for its bread once they leave the factory. Gardenia’s soft and delicious sandwich bread is Malaysia’s favourite, a fact that few will deny. Gardenia’s flagship bread, the Original Classic, has improved over time. Enriched with vitamins and minerals, four slices of Original Classic contains as much calcium as a glass of milk. The pride of Gardenia, Gardenia Breakthru, is the ground-breaking Low Glycaemic Index and Low Glycaemic Load bread. It has prebiotic properties, high protein and fibre content, with lower carbohydrate and caloric...
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