Gardenia Marketing Plan

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COLLEGE OF BUSINESS
SECOND SEMESTER 2009/2010 SESSION
BPMM 2023
MARKETING MANAGEMENT
MARKETING PLAN :
Gardenia Bakeries (KL) Sdn. Bhd.

PREPARED FOR :
DR. NURSIHA ALIAS

PREPARED BY :
KONG PEI LING126800
CHEAH KAH WAI128794
NG LAY HONG128803
LIM PEI SIAN128807

SUBMISSION DATE: 15th MARCH 2010

|NO. |TITLES |PAGES | |1.0 |Executive Summary |4 | |2.0 |Situation Analysis |7 | |2.1 |Market Summary |7 | | |Target Markets | | | |2.1.1 Market Demographics |8 | | |Demographics Environment | | | |Economic Environment | | | |Natural Environment | | | |Technological Environment | | | |Political Environment | | | |2.1.2 Market Needs |11 | | |Price | | | |Quality | | | |2.1.3 Market Trends |12 | | |2.1.4 Market Growth |13 | |2.2 |SWOT Analysis |14 | | |2.2.1 Strengths |14 | | |2.2.2 Weaknessess |15 | | |2.2.3 Opportunities |16 | | |2.2.4 Threats |18 | |2.3 |Competition |19 | |2.4 |Product Offering |22 | |2.5 |Keys to Success |23 | |2.6 |Critical Issues |23 | |3.0 |Marketing Strategy |24 | |3.1 |Mission |25...
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