Gap Inc Case Study
GAP INC. CASE STUDY:
QUALITY AND PRODUCTIVITY
THROUGH TRUST
GAP INC. BOOSTS QUALITY, ACCOUNTABILITY AND PRODUCTIVITY THROUGH
THE ADOPTION OF RESULTS-ONLY WORK ENVIRONMENT (ROWE)
GAP INC. CASE STUDY: QUALITY AND PRODUCTIVITY THROUGH TRUST - GOROWE.COM
Introduction
The economic climate of the past several years has been challenging for industries across the board, and clothing retail has been no exception. Response strategies are varied, from aggressive traditional marketing to increased reliance on social media and real-time customer engagement.
Gap Inc. chose to look within to find solutions, and in 2008 began a pilot implementation of Results-Only Work Environment (ROWE), utilizing the proven
CultureRx training process, in its Outlet Division corporate headquarters. The primary objectives of the pilot were to test solutions to work/life flexibility-related employee engagement and turnover issues, and to enable increased levels of
“off hours” e-sourcing.
Gap Inc. has called ROWE a “cultural revolution,” allowing employees to have complete autonomy over how they approach their work and focus on being accountable for results. Management and employees report an increase in the overall energy and engagement level, greater focus on quality rather than simply meeting deadlines, and an overall sense of trust among employees at all levels of the organization.
“ROWE really lets me prioritize my time,” reports one employee. “I feel empowered and actually more responsible at my job. It makes me feel more in control and in charge of my work.” GAP INC. CASE STUDY: QUALITY AND PRODUCTIVITY THROUGH TRUST - GOROWE.COM
More than just providing anecdotal evidence, the ROWE pilot produced significant measurable results.
RESULTS
✓ Production turnover dropped by 50%
✓ Employee engagement scores improved by 13%, the best performance in the Division
✓ Several hundred thousand dollars in savings were realized by reduced employee turnover costs.
✓ Based on these initial results,
QUALITY AND PRODUCTIVITY
THROUGH TRUST
GAP INC. BOOSTS QUALITY, ACCOUNTABILITY AND PRODUCTIVITY THROUGH
THE ADOPTION OF RESULTS-ONLY WORK ENVIRONMENT (ROWE)
GAP INC. CASE STUDY: QUALITY AND PRODUCTIVITY THROUGH TRUST - GOROWE.COM
Introduction
The economic climate of the past several years has been challenging for industries across the board, and clothing retail has been no exception. Response strategies are varied, from aggressive traditional marketing to increased reliance on social media and real-time customer engagement.
Gap Inc. chose to look within to find solutions, and in 2008 began a pilot implementation of Results-Only Work Environment (ROWE), utilizing the proven
CultureRx training process, in its Outlet Division corporate headquarters. The primary objectives of the pilot were to test solutions to work/life flexibility-related employee engagement and turnover issues, and to enable increased levels of
“off hours” e-sourcing.
Gap Inc. has called ROWE a “cultural revolution,” allowing employees to have complete autonomy over how they approach their work and focus on being accountable for results. Management and employees report an increase in the overall energy and engagement level, greater focus on quality rather than simply meeting deadlines, and an overall sense of trust among employees at all levels of the organization.
“ROWE really lets me prioritize my time,” reports one employee. “I feel empowered and actually more responsible at my job. It makes me feel more in control and in charge of my work.” GAP INC. CASE STUDY: QUALITY AND PRODUCTIVITY THROUGH TRUST - GOROWE.COM
More than just providing anecdotal evidence, the ROWE pilot produced significant measurable results.
RESULTS
✓ Production turnover dropped by 50%
✓ Employee engagement scores improved by 13%, the best performance in the Division
✓ Several hundred thousand dollars in savings were realized by reduced employee turnover costs.
✓ Based on these initial results,