Gap Case Analysis

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  • Topic: Gap, Banana Republic, Product Red
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Alexandria Faculty of commerce Executive Master of Business Administration (EMBA) programs

GAP

Strategic Audit
Strategic Management Dr. Manal EL kordi Presented by : Khaled Abdel Aziem Mohamed shams Cohort 3 JAN 2013

STRATIGIC MANAGEMENT

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INDEX

Topic

Page
Word of honest………………………………………….…………………….3 Introduction to industry……………………………………………………4 About GAP ………………………………………………………………………..4 Current Status…………………………………………………………………..5 GAP Profile & Mission……………………………………………………….5 External Environment………………………………………………………..8 Internal Environment ………………………………………………………..9 Strategic Factor Analysis……………………………………………………11 Strategic alternative………………………………………………………….11 GAP PCG……………………………………………………………………………12

STRATIGIC MANAGEMENT

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Word of honest:

Before going on analyze this case I would like to high light that I had read some extra things from the internet specially from Wikipedia in order to flourish the data will be used in such mission and to get better know about both companies in order to have the right decision to know which company had used the better strategy for the long run to score higher profits. And since any top management who are involved for such decision’s gather as much data as possible about any dilemma faced I have searched the net for more details might help me to take the right decision. Any quotations from the net will be mentioned between inverted commas and if there will be any citations it will be mentioned in its proper place. I Proms that to stick to all data available in the case. Hope my analysis would meet your expectations and not to let you down, If any mistakes or miss understanding in my analysis is because of me and the less efforts I have gave from my time to this great subject thanks a lot Dr. for your efforts with us Khaled shams

STRATIGIC MANAGEMENT

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I.

Introduction about the Industry Almost 140 years had passed when the humanism had witnessed that young Jewish guy * Levi Strauss came from Bettelheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business Levi Strauss and tailor Jacob Davis received a U.S. patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented (in the 1970s) with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss's four nephews. The company's corporate headquarters is located at Levi's Plaza in San Francisco.[*Wikipedia] That innovation had inspired a lot of business men to enter the market where they can hit the profits where Levi used to gain from his invention it was at that time a part of their daily casual human life the market was growing over all that decades till now, due to the increasing population count and covering their needs, this industry is totally depending on fashion which is changeable according to the designers Models which they designed from people needs and nature as well. Among all those years 193 brands had entered to the industry after the Levi’s had Break into the market those brands had contributed flourishing US economy and the following names was just only a short list , sure we will start with the mightiest retailer the history known ever is Wal Mart, Target, Costco, Lowe’s, best buy, GAP which is ranked no. 55, Mayc’s, … etc. This huge Giants presence in the US market let fierce competition between them, and the giant Wal Mart standing looking to them and who knows one day might come to Solow some of these compotators or to collapse on the competition rock!

II. About GAP: Doris and Don Fisher opened the first Gap store in 1969. The reason was simple. Don couldn’t find a pair of jeans that fit. They never expected to transform retail. But they did. Guided by humility, compassion and a strong desire to win, the Fishers grew their company thoughtfully. Customers responded. Today, Gap Inc. is a leading international...
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