Gap Analysis Harrison-Keyes

GAP ANALYSIS: HARRISON-KEYES

Gap Analysis: Harrison-Keyes
Student Name
University of Phoenix


Gap Analysis: Harrison-Keyes
Harrison-Keyes, Inc., in an effort to remain competitive in the global publishing industry, has begun implementing a new publishing strategy. With much debate and dissent, Harrison-Keyes leadership arrived at the decision to pursue a new electronic book publishing initiative that promises to offer larger profit margins and revive its waning performance in the publishing industry. HK is currently facing several challenges with this new strategy as the company replaces CEO, Meg McGill with William Guardo. Guardo greatly differs on his view of e-publishing than the former CEO. He favors traditional publishing, has little high-tech experience, and is not a big fan of e-books, (University of Phoenix, 2007). However, Guardo is open to the idea of e-publishing and has given his leadership team 30 days to address the oversights in planning and implementation or he will consider pulling the plug.  
This analysis will show the issues and opportunities currently facing Harrison-Keyes as well as the stakeholder perspectives and ethical dilemmas associated with this strategy. The analysis will also review what the future of Harrison-Keyes might look like if it implements measures to prevent these challenges from happening again. Finally, this analysis will take a look at the gap between the current situation at HK and its future end-state vision.  
Situation Analysis
Issue and Opportunity Identification
Several issues have contributed to the state of Harrison-Keyes' e-book project today. Though problematic and challenging, these issues provide opportunities for HK to regain control of the project and bring it back on target to reaching HK's anticipated outcomes. There are five issues identified in the scenario that provide challenges for Harrison-Keyes. The first issue to be identified was the lack of a clearly defined project scope which has... [continues]

Read full essay