Issue and Opportunity Identification
Global Communication has been under tremendous economic pressure and it's not just Global Communications but the entire telecommunications community. As mentioned in the introduction, in the past three years Global Communications' stock has declined from $28 per share to $11, more than 50 % depreciation. There is so much competition for the local, long-distance and international markets for small businesses and if that was not enough there is a huge competition with the cable companies.
Global Communications senior leadership team has come up with two aggressive approaches to mind the problems that the company is facing. First, they plan to introduce new services, to its small business and consumer customers (Baxi, 2007). To compete with the local telephone and cable companies (Baxi, 2007), they have created alliances with satellite (Baxi, 2007), providers to offer video services as well as satellite version of broadband (Baxi, 2007). They have a partnership with a wireless provider (Baxi, 2007), that will allow the small business (Baxi, 2007), owners anytime internet access through the wireless telephone (Baxi, 2007) and or PC card (Baxi, 2007) and companies information can be accessed remotely (Baxi, 2007). Second, Global Communications is planning to market itself more aggressively internationally.... [continues]
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