Gaming Industry in India

INTRODUCTION
Gaming has come certainly a long way over the recent years with all the advantages of modern technology. Today, the gaming industry is a highly competitive multi-billion dollar, globallyoriented growth industry. The global game market size is estimated at over US$49 billion and has even exceeded that of the Hollywood film industry, and pundits regard the possibility that the game industry could succeed film as the definitive form of popular culture this century. The worldwide spending on the gaming ecosystem (gaming hardware, software, mobile and PC games) will exceed $74 billion in 2011, up 10.4 per cent from 2010 spending of $67 billion. By 2015, spending will reach $112 billion. The gaming ecosystem is undergoing major technology and business model transitions that will last beyond 2015, according to the new report. The explosion of smart phones and tablets running on Apple iOS and Google Android is opening up games to the masses. In addition, casual online game publishers like Zynga, which recently registered for a $1 billion IPO, is indoctrinating an older and female-centric audience to games like City Ville and Farmville. The key driver for game sales will remain software over the coming years. Big titles like this fall‟s Gears of War 3 from Microsoft, Call of Duty: Modern Warfare 3 from Activision and Battlefield 3 from Electronic Arts will drive software sales to $44.7 billion worldwide in 2011. Within the gaming software market, mobile gaming will experience the largest growth opportunity with its share growing from 15 percent in 2010 to 20 percent in 2015. The industry is expected to receive a revenue boost in the first half of 2012 when Nintendo launches its Wii U console and Sony releases its PS Vita portable device. New consoles from Sony and Microsoft have yet to be formally announced, leaving the mobile sector to push new smartphones and tablets out on a regular basis. Key segments for gaming are Console Gaming, PC Gaming, Mobile Gaming... [continues]

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