The X factor: What women want?
Woot! Women for the Win
In any business, being plagued by stereotyping signals the clarion call to diversify as a means to resuscitate itself. This cardinal truth should be understood and applied if maximum gains were to be accrued. The multibillion dollar video gaming industry has banked thus far in catering to male interests, while making haphazard attempts at attracting the female audiences. Many view it as a saturation of male interests and a depletion of the out of the box mentality. We shall probe into a more meaningful understanding of the perceptions of a sorely neglected audience and highlight the encouraging signs well underway to bellow new life into the Video gaming industry.
Keeping it simple
As quoted by Sheri Graner Ray, game designer at Sony Online Entertainment “It's not that women don't understand video games, it's that video games don't understand women.”
Video Game research has corralled facts to support the statement that women gamers tend to prefer casual games with minimum complexity as compared to their male counterparts. Studies also show us that 40% of gamers are women, who largely derive gratification from playing traditional games such as puzzles, quizzes, point and click, shooter and adventure games. Keeping games simple & non system resources hogging seem to be what women are looking for. While their male counterparts enthuse over long hours of game play and gathering achievement points from newer challenges, women seek more variety and like to play short and simple games.
Women look forward to gaming content which has more social interaction roped in. The phenomenal success of the Sims franchise has corroborated this finding. Published by Electronic Arts, the role playing game offers building relationships and managing daily activities. The appeal the game holds is that it comes closest to satisfy women’s interpersonal needs for inclusion....
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