Gamification in 2012

Topics: Social relation, Game design, Gameplay Pages: 21 (4743 words) Published: December 10, 2012
                 

Gamification in 2012 
Market Update  Consumer and Enterprise Market Trends    Wanda Meloni, Principal Analyst  Wolfgang Gruener, Analyst                   

Table of Contents 
 

Gamification 2.0 ........................................................................................................................................... 3  Games Have Mass Appeal ......................................................................................................................... 3  The Social Element .................................................................................................................................... 4  Deeper Integration Game Mechanics ....................................................................................................... 5  Metrics ...................................................................................................................................................... 6  Industry Overview ........................................................................................................................................ 7  Market Size and Projections ..................................................................................................................... 7  Market Segments ...................................................................................................................................... 8  Client Implementations .......................................................................................................................... 11  Life Cycle ................................................................................................................................................. 12  2012 Trends and Forecast: Consumer Gamification ................................................................................. 13  The Evolving Opportunity ....................................................................................................................... 13  Market Forecast ...................................................................................................................................... 14  Challenges and Strategy .......................................................................................................................... 15  2012 Trends and Forecast: Game Design in the Enterprise ...................................................................... 16  Market Forecast ...................................................................................................................................... 17  Strategy and Approach ........................................................................................................................... 17  Essential Mechanics in the Enterprise .................................................................................................... 18  Conclusion .................................................................................................................................................. 19  Company Profiles and Platforms ............................................................................................................... 21  Badgeville ............................................................................................................................................ 21  Big Door Media ................................................................................................................................... 21  Bunchball ............................................................................................................................................ 22  Cadalys ................................................................................................................................................ 22  Gamify ................................................................................................................................................. 23 ...
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