GAMIFICATION : TRANSFORMING BUSINESS STRATEGY ONE MOVE AT A TIME “All work and no play make Jack a dull boy”
No I’m not talking about kicking a ball or playing catch but bringing gaming into the enterprise and changing how we look and relate to business activities, an innovative technique known as Gamification.
The term Gamification was coined in 2002 by Nick Pelling, a British born computer programmer; however it did not gain popularity until 2010. Gamification is the application of game design elements and techniques to non-game contexts. Gamification is not the same as Game Theory. Game theory analyses strategic situations where one person’s strategy is dependent on the strategic choices of others however Gamification involves the use of game mechanics in non-game environments to measure and influence user behaviour. Today Gamification is also being adopted in business strategies and why not, online gaming brings life to simulated situations which can help in challenging decision makers in the real world. Gamification isn’t really a new trend; it’s just one of the latest manifestations of the foundation of business which is the desire to compete and the desire to keep score. A survey by Enterprise-Gamification.com in Germany and the United States revealed that 61% of the surveyed CEOs and CFOs play online games during their working hours which show that anyone no matter their age or position still enjoys the thrill of a video game and applying those techniques into the workplace will only make work more enjoyable and engaging. Combining games and work may sound counterintuitive but companies who have adopted Gamification are noticing real results. For instance Samsung mixed playfulness with serious business initiatives when it created a social loyalty program Samsung Nation through behavior platform Badgeville. The purpose was to grow its user –generated content and traffic on its global website. The game lets users level up, unlock badges, and gain...
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