Preview

G3 S3311910 Nguyenngoclinh Shortessay

Best Essays
Open Document
Open Document
5247 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
G3 S3311910 Nguyenngoclinh Shortessay
Business Report

BUSM3311 International Business

BUSM3311 International Business

Hoa Hong Nhung
S3275899
Lecturer: Dennis Tan

Hoa Hong Nhung
S3275899
Lecturer: Dennis Tan

VINACAFE

RMIT International University Vietnam
Bachelor of Commerce Program
ASSIGNMENT COVER PAGE

Your submission will not be accepted unless all fields below are completed

Course Code: | BUSM3311 | Course Name: | International Business | Location where you study: | RMIT Vietnam, Hanoi Campus | Title of Assignment: | Individual Assessment 2: Business Report | File(s) submitted | BUSM3311 – Assessment 2 - Hoa Hong Nhung - s3275899 | Student name: | Hoa Hong Nhung | Student e-mail address: | S3275899@rmit.edu.vn | Learning Facilitator in charge: | Dennis Tan | Assignment due date: | 20th August, 2012 | Date of submission: | 20th August, 2012 | Number of pages including this one: | 30 | Word Count: | 2550 words |

Table of Contents ASSIGNMENT COVER PAGE 1 Executive Summary 3 1. Company Background 4 2. South Korea Market Background 7 2.1. Market Demand and Consumption 8 2.2. Market Opportunities 9 3. Competition 10 4. Business Model 12 4.1. Entry Mode Evaluation 12 4.2. Targeted South Korea Partners 14 4.3. Implementation and Control 15 4.3.1. Action Plan 15 4.3.2. Organization Chart 16 4.3.3. Distribution Channel 17 4.3.4. Resource Requirement (See Appendix) 17 5. Regulation Issues 18 5.1. Political 18 5.2. Economic 18 5.3. Society 19 5.4. Technology 19 6. Critical Risks 20 Conclusion 21 References 22 Appendix 25 SWOT Analysis 25 Resource Requirement Format 27 Critical risks 28

Executive Summary
The benefits of international integration have motivated many companies in Vietnam to expand their operations overseas with the purpose of maintaining long-term reputation and gaining business
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Memorandum International management associated to international sales Concerns and considerations Board of Directors, ABC Complete Kitchen Inc,
    • 1586 Words
    • 6 Pages

    Memorandum International management associated to international sales Concerns and considerations Board of Directors, ABC Complete Kitchen Inc,

    Businesses have crossed borders, and it has been growing rapidly in recent decades because of the liberalization of government policies, and technological expansion. To satisfy the global demand of customers, it requires strong managements skills, sensitivity to cultural issues, and intercultural competence. As the multinational corporations grows and improve the quality, and operate at international level, this is why managers should ask three critical questions, first why should I expand internationally? Second where should I expand? Finally, how to expand? Which will help to achieve successful strategic objectives.…

    • 1586 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Phase 2 Individual Projects
    • 945 Words
    • 3 Pages

    Phase 2 Individual Projects

    There are many businesses that have expanded their business internationally in order to benefit in some sort of way rather it revenue or a better market for their product. In this thesis, I will research a multination company and its international strategy over the last 10 years. I will elaborate on it international orientation and rather it etho-, poly-, or geocentric. I than explain why the company decided on expanding to the chosen locations. Then I will clarify if they had core capability to succeed in those markets, along with its opportunities and constraints. Last, I will define value chain dispersal and integration strategy and describe the strategy that’s organized around it.…

    • 945 Words
    • 3 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Rumspringa
    • 544 Words
    • 3 Pages

    Rumspringa

    This paper will compare and contrast the Amish re-socialization process during the Rumspringa period with your own personal experience during an analogous period of your life.…

    • 544 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Horizontal and Vertical intergration
    • 939 Words
    • 4 Pages

    Horizontal and Vertical intergration

    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -…

    • 939 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Examine the Key Influence on Operations Which Contributes to the Business Success
    • 1595 Words
    • 7 Pages

    Examine the Key Influence on Operations Which Contributes to the Business Success

    Globalisation is the internationalization of trade and often forces businesses to adopt new strategies for operations to suit different cultures and economies. The often easily saturated domestic market has triggered many large businesses to expand globally for the purpose of increased sales and profits. Globalisation allows businesses to enter new markets, increase the size of their product range and the size of their operations, thus leading to the successful business. One such business that has successfully undergone the process of Globalisation is Billabong. Billabong’s approach in their expansion into foreign markets has allowed the stakeholders of the business to access to the numerous advantages of globalisation, such as the expansion through new markets.…

    • 1595 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Asahi Glass
    • 1139 Words
    • 5 Pages

    Asahi Glass

    However, globalization efforts have been depleting company resources in past years. Management has yet to be able to perfect their foreign operating organization. The company is unable to establish mutual trusting relationship with several overseas joint ventures.…

    • 1139 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Toyota's Global Expansion
    • 529 Words
    • 3 Pages

    Toyota's Global Expansion

    As an important strategic decision, internationalization became one of the most common responses, especially when facilitated by advances in technology such as internet and global distribution systems. However, expanding overseas entails many factors not faced by purely domestic firms. There are unfavorable macro-economic conditions, fluctuations in relative values of currencies, political instability, cultural and religious differences and different tax and accounting structure, among other factors that stated before. If the…

    • 529 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Pros and Cons of Going International
    • 1981 Words
    • 8 Pages

    Pros and Cons of Going International

    When thinking about internationalization, a lot of people instantly associate it with multinational companies. It cannot be said that they are wrong; however, internationalization is a far more complex phenomena as it does not only consist of companies setting their headquarters outside the borderlines of the countries of origin. If an entity simply decides to import or export commodities or services, their action can also be described as ‘going international’; producing effects both domestically and internationally. In recent years, the number of companies that chose to get involved in international business operations and transactions increased substantially to the point where becoming visible in the world market became very difficult. When operating internationally, a company should consider its mission (what it will seek to do and become over the years; what is the purpose of the company’s existence); its objectives (what is the company trying to accomplish according to its mission); and strategies (means to achieve its objectives).The main reasons for the increased number of companies that want to go international are the following:…

    • 1981 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Best Essays

    Report on Tesco
    • 1460 Words
    • 5 Pages

    Report on Tesco

    All corporations have to work at expanding themselves within the region as well as internationally. They have to work at framing and adapting different strategies in order to reach optimum success. This report analyzes the external environment and scans it thoroughly so that strategies can be implemented and adopted later on.…

    • 1460 Words
    • 5 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    The Differences Between
    • 3226 Words
    • 8 Pages

    The Differences Between

    To Vietnam, the American market is one of potential and plentiful market. American market is always a challenge for Vietnamese exporters. However, if they can access to the American market, they can prove their strength to reach all most of the other markets in the world. Nevertheless, American culture and Vietnamese culture do not have many similarities between cultural standards; making the two parties faced many difficulties and misunderstandings in the communication and business.…

    • 3226 Words
    • 8 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Indefeasibility of Land Due to Forgery
    • 8039 Words
    • 33 Pages

    Indefeasibility of Land Due to Forgery

    This is my own work. I have not previously submitted this work, in whole or in part, for assessment. This work complies with all the governing legal and ethical rules, including those concerning plagiarism and copyright. I have not plagiarized and have also acknowledged ALL sources which are not our own and have not merely “cut and paste”. I have retained a copy of this assignment.…

    • 8039 Words
    • 33 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Tokyo Moulding Company in Malaysia
    • 3885 Words
    • 16 Pages

    Tokyo Moulding Company in Malaysia

    This is a study about the worldwide expansion activity of a firm in Asian region. The basic motive or aim of this study is to gain extra knowledge on international business management throughout the interview with the decision maker of that particular internationalized firm.…

    • 3885 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Personal Loan Process
    • 2559 Words
    • 11 Pages

    Personal Loan Process

    References: (1) An Overview and Examination of the Vietnamese Service Sector, Office of Industries, US International Trade Commission, August 2012, page 25…

    • 2559 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Starting a Business in Asean Countries
    • 345 Words
    • 2 Pages

    Starting a Business in Asean Countries

    With an ease of establishment index of 57.9 and a 94 day waiting time for start-up, Vietnam is the slowest ASEAN country to integrate a foreign business in. There are many time consuming steps in incorporating a firm in Vietnam, including translating all legal documents into Vietnamese and getting them approved by the Vietnamese department of foreign affairs…

    • 345 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Unilever Strategy for Organising and Structuring Its Global Operations.
    • 546 Words
    • 3 Pages

    Unilever Strategy for Organising and Structuring Its Global Operations.

    • Shenkar, O. & Luo, Y. (2007) International business. 2nd ed. Thousand Oaks, CA: Sage Publications.…

    • 546 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics