FutureCola
8/3/2013
FUTURE
COLA
STRATEGIC ANALYSIS WAHAHA FUTURE COLA
2
Table of Contents
Executive Summary ........................................................................................................................... 3
Q-1. How effective is the positioning of Future Cola? ........................................................................ 5
Strategic Positioning ...................................................................................................................... 5
Competitive Advantage ................................................................................................................. 5
SWOT Analysis ............................................................................................................................... 6
PEST Analysis ................................................................................................................................. 8
Q-2 What are the factors that have contributed to Future Cola’s growth so far? ............................. 10
Key Factors behind Future Cola Growth ....................................................................................... 10
Patriotic Brand............................................................................................................................. 11
Vast Wholesale and Retail Network ............................................................................................. 11
Low Price ..................................................................................................................................... 11
Intelligent Marketing Strategy and Brand Management ............................................................... 12
Porter’s Five Forces Model .......................................................................................................... 12
Q-3 How might Coca Cola and Pepsi Co. respond to Wahaha in the carbonated drinks category? .... 13
Q-4 What should Wahaha do to anticipate and respond
FUTURE
COLA
STRATEGIC ANALYSIS WAHAHA FUTURE COLA
2
Table of Contents
Executive Summary ........................................................................................................................... 3
Q-1. How effective is the positioning of Future Cola? ........................................................................ 5
Strategic Positioning ...................................................................................................................... 5
Competitive Advantage ................................................................................................................. 5
SWOT Analysis ............................................................................................................................... 6
PEST Analysis ................................................................................................................................. 8
Q-2 What are the factors that have contributed to Future Cola’s growth so far? ............................. 10
Key Factors behind Future Cola Growth ....................................................................................... 10
Patriotic Brand............................................................................................................................. 11
Vast Wholesale and Retail Network ............................................................................................. 11
Low Price ..................................................................................................................................... 11
Intelligent Marketing Strategy and Brand Management ............................................................... 12
Porter’s Five Forces Model .......................................................................................................... 12
Q-3 How might Coca Cola and Pepsi Co. respond to Wahaha in the carbonated drinks category? .... 13
Q-4 What should Wahaha do to anticipate and respond
Bibliography: Jonas Feliciano (2013) Preview of the year 2013: Part 1 Soft Drinks accessed online at http://www.just-drinks.com/management-briefing/soft-drinks_id109121.aspx Kotler, P., Pfoertsch,W. 2006. B2B brand management. New York : Springer Henderson, Bruce D (2013) "The Product Portfolio" Nancy Dai, (2004) Cola Wars in China: Future is Here. The University of Western Ontario Pest market analysis tool http://www.businessballs.com/pestanalysisfreetemplate.htm Russell Flannery (2013) China Beverage Giant Wahaha, Led By Country 's Richest Man, Says Profit