Communication is process of sharing meaning by transmitting messages through media. Business communication involves communication for co-ordination of activities, dissemination of information, motivating people,negotations with the customers, media and other companies for mergers and acquitions.
FUTURE OF BUSINESS COMMUNICATION
Rapidly developing processes of complex interconnections between cultures,societies,individuals,institutions world wide. 21 st century has ushered a new era in man’s on going quest for a better life and better world. Huge impact of information highway – vast and rapid share of information through communication channels like internet,3G phones, satellite communication.
COMMUNICATION IN ORGANIZATION UNDERGOING CHANGE
Organization Change- redesigning of business process, improvement in products & services, change in organization structure. Change important for organization to survive & remain competitive.
COMMUNICATION STRATEGY IN ORGANIZATION CHANGE
Communication During Unfreezing State
Leaders & Managers must be committed to importance of communication § Explaining issues, needs regarding change to employees
Communication During Change State
Managers must match action and words Provide detailed and accurate information to employees Communicate new roles and responsibilities Wipe out all misinformation in circulation Dealing with bad news
Communication during freezing state
Publicizing the success of change
Treat communication as a continuous process which never stops
PURPOSE The Why Question
AUDIENCE The Who Question
DESCRIPTION The What Question
APPLICATION The How Question
Cross cultural communication
International businesses with a highly diverse workforce in terms of nationality and cultural background face challenges from the differences in language,...