Future Trends in Business Communication

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FUTURE TRENDS IN BUSINESS

Communication is process of sharing meaning by transmitting messages through media. Business communication involves communication for co-ordination of activities, dissemination of information, motivating people,negotations with the customers, media and other companies for mergers and acquitions.

BUSINESS COMMUNICATION

FUTURE OF BUSINESS COMMUNICATION

GLOBALIZATION

Rapidly developing processes of complex interconnections between cultures,societies,individuals,institutions world wide. 21 st century has ushered a new era in man’s on going quest for a better life and better world. Huge impact of information highway – vast and rapid share of information through communication channels like internet,3G phones, satellite communication.

COMMUNICATION IN ORGANIZATION UNDERGOING CHANGE

Organization Change- redesigning of business process, improvement in products & services, change in organization structure. Change important for organization to survive & remain competitive.

COMMUNICATION STRATEGY IN ORGANIZATION CHANGE

Communication During Unfreezing State
Leaders & Managers must be committed to importance of communication § Explaining issues, needs regarding change to employees

Communication During Change State
Managers must match action and words Provide detailed and accurate information to employees Communicate new roles and responsibilities Wipe out all misinformation in circulation Dealing with bad news

Communication during freezing state
Publicizing the success of change
Two-way communication
Treat communication as a continuous process which never stops

Strategic Communication

PURPOSE The Why Question

AUDIENCE The Who Question

DESCRIPTION The What Question

APPLICATION The How Question

Cross cultural communication
Culture

International businesses with a highly diverse workforce in terms of nationality and cultural background face challenges from the differences in language,...
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