With reference to
GOLD Cinema, Salasar Mall,
(M.B.A Section 1st year)
The NIS Academy, Gwalior.
We would like to thank our mentors Mr. Rohit Mathur
and Dr. George Thomas for encouraging us to
undertake this study and helping us to prepare
questionnaire. We specially thank to the College
Management for their whole hearted support to carry
out this project. We also thank the Salasar Mall
management for their due permission and kind support
for allowing us to take responses. We are also grateful
to the respondents without whose responses this project
would not have been possible.
* Executive Summary
* Research methodology
* Graphical representation of data
* Findings and Analysis
This study is all about to understand the consumers’ perception towards the multiplexes and to forecast the future of multiplexes in ‘B’ grade city like Gwalior.
The study reveals that the future of the multiplexes in Gwalior is very bright and since there is sudden increase in the per capita income which led to the increase in standard of living of the natives. Now the metropolitan culture has started intruding in the city and people are in the condition to spend more. The spurt in the nationwide standard of living of the people has led to some very drastic changes in the current scenario.
This study is carried out with the help of questionnaire which discloses the extravagant responses of the respondents towards the multiplexes. We approached the potential respondents on various places like educational institutes, malls and various shopping outlets to have their responses. As per the data collected we found that all respondents welcome the culture of multiplexes in the city. The people are very happy to have the pleasant experience of watching the movies in multiplexes which they so far used to get only in metropolitans but now in their homeland. The fact is quite apparent with the kind of data we have gathered through this study which is mentioned later.
What is multiplex?
A multiplex is a movie theater complex with three or more screens. The largest of these complexes are sometimes referred to as a megaplex. In India, the mushrooming of multiplexes since the mid-90s has changed the dynamics of the Indian Film Industry. Production costs are now recovered in days, not months and viewers have really caught on to the concept. There have been concerns over high ticket prices and the phenomena has predominantly been restricted to the larger cities, but Indian cinema chains like PVR (Priya Village Roadshow) Inox and CineMax are slowly but surely changing the rules of exhibition in the world's largest film industry.
Gwalior is a city in Madhya Pradesh in India. It has a population of over 16 lakh (1,600,000). The Gwalior metropolitan area is the 46th most populated area in the country. Gwalior occupies a strategic location in the Gird region of North India, and the city and its fortress have served as the center of several of North India's historic kingdoms. At present also its strategic location is marked by the presence of major air base at Maharajpura. Gwalior is the administrative headquarters of Gwalior district and Gwalior division.
The concept of multiplex is very new in the city. The very first multiplex of the city is accredited to Gold Cinema at Salasar Mall. Though a large chunk of the natives have...