Future of Multiplex Cinema Hall in Gwalior

LIVE PROJECT

A Report

On

[pic] With reference to GOLD Cinema, Salasar Mall, City Center

By

Aseem Shukla

(M.B.A Section 1st year)

The NIS Academy, Gwalior.

Acknowledgements

We would like to thank our mentors Mr. Rohit Mathur

and Dr. George Thomas for encouraging us to

undertake this study and helping us to prepare

questionnaire. We specially thank to the College

Management for their whole hearted support to carry

out this project. We also thank the Salasar Mall

management for their due permission and kind support

for allowing us to take responses. We are also grateful

to the respondents without whose responses this project

would not have been possible.

Contents

* Acknowledgement

* Executive Summary

* Introduction

* Objectives

* Research methodology

* Graphical representation of data

* Findings and Analysis

* Appendix

Executive Summary:

This study is all about to understand the consumers’ perception towards the multiplexes and to forecast the future of multiplexes in ‘B’ grade city like Gwalior.

The study reveals that the future of the multiplexes in Gwalior is very bright and since there is sudden increase in the per capita income which led to the increase in standard of living of the natives. Now the metropolitan culture has started intruding in the city and people are in the condition to spend more. The spurt in the nationwide standard of living of the people has led to some very drastic changes in the current scenario.

This study is carried out with the help of questionnaire which discloses the extravagant responses