Future of Indian Designer Brands

A

Marketing Research On

“Future of Indian Designer Brands”

Amity School of Fashion Technology

                                          Submitted to: Neha Sarin

                                                                                  Submitted By:

                                                                                                        Nitu Kumari

                                                                                                        M.A(FRM)

                                                                                                        Semester-2

PURPOSE

It appears that the love of shopping for designer products does conquer all, even the economic slump. Despite the deepening recession, and soaring unemployment, market for luxury designer brands is cruising. Fashion in India is a growing industry with international events and annual shows by renowned designers being held at the major cities in India. The consecutive victory of Indian beauties in international beauty contests, has initiated the desire in the minds of Indian shoppers to favor the purchase of Designer brands. They tend to shop for designer brands to advertise their status.Today Designers are not designing only couture garment rather they are expanding their business through prêt line by catering the customer of middle class people.

So, purpose of this research is to determine the opportunity in the market for Indian Designer Brands among middle class people.

CERTIFICATE OF COMPLITION

This is to certified that Ms. Nitu Kumari, a student of Postgraduate Degree in fashion retail management (2009-2011), Amity School Of Fashion Technology , Amity University, Uttar Pradesh has worked on Minor project “Future Of Indian Designer Brands” under the able Guidance and supervision of Ms. Neha Sarin, ASFT, AU.

This report has the requisite standard for the partial fulfillment the graduate Degree in Masters of Fashion Retail... [continues]

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