Futsal

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  • Topic: Lahad Datu, Indoor soccer, Revenue
  • Pages : 15 (3164 words )
  • Download(s) : 201
  • Published : November 19, 2012
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Email: abywoods@yahoo.com

TABLE OF CONTENTS2
EXECUTIVE SUMMARY3
THE BUSINESS DESCRIPTION4
MARKET ANALYSIS4
VISION STATEMENT5
VISION TRIGGER5
MISSION STATEMENT5
BUSINESS OBJECTIVES6
BUSINESS OPERATIONS6
MARKETING6
Product6
Price6
Place7
Promotion7
COMPETITIVE ANALYSIS8
LEGAL STRUCTURE8
MANAGEMENT EXPERTISE8
SUPPORT PERSONNEL8
FINANCIAL INFORMATION9
SUMMARY12

TABLE AND EXHIBITS

Table 1 – 12 Month and 3-year Sales Forecasts and Related Promotional Costs7
Exhibit 1 – One Year Cash flow Projection _________________________10
Exhibit 2 – Why Play Futsal 13
Exhibit 3 – The Pitch-Measurements and Size15
Exhibit 4 – Equipments Supplier and Installer _______________________16
Exhibit 5 – Example Pictures of a Futsal Court______________________17

EXECUTIVE SUMMARY

The purpose of this business plan is to setup an Indoor Football Court or its familiar name known as Futsal. The business will be owned by K.H Lee and three other partners and will be located in leased space that has a radius of 1 kilometre from the town of Lahad Datu. The owner will provide with the land at an agreed rental paid on a monthly basis for 10 years.

The business will serve as the first Indoor football court to the generally upscale target market of Lahad Datu. Based on the financial and competitive analysis presented in this plan, LD de Futsal will be successful. The cash flow projection, Exhibit 4, One-Year Cash Flow Projection, indicates break-even analysis including the shareholder’s draw of RM30, 000 for the first year of operations.

It is anticipated that LD de Futsal will become firmly established and known throughout the East Coast area in the next three years with the potential of multiple locations. The LD de Futsal distinctive logo, its reputation for an Indoor football atmosphere, plus its slogan, “The Ultimate Indoor Football Experience!” will provide a distinctive competitive edge.

The Initiator, K.H Lee has founded two highly successful businesses in the East Coast area. The initiator holds a graduate Management Technology degree from the School of Management, Malaysia Technology University, Malaysia.

THE BUSINESS DESCRIPTION

LD de Futsal will be a start-up Indoor Football located in leased space within a radius of 1 kilometer from Lahad Datu Town. A ninety-day option has been taken on this location. The estimated opening date is July 2008.

K.H Lee, who has founded two highly successful businesses in the area, during the last 3 years, will own the business with three other partners as a partnership. Each of his business, Lee Kim Huat reached its break-even point within a year. LD de Futsal will be an upscale court which is the first in town and with new flooring technology never to be used by other Futsal Court at a very reasonable price.

LD de Futsal will be successful because it is based on solid market research demonstrating there is a demand for a Futsal Court in Lahad Datu. It will be located in the most desirable area, and the owner has a five-year track record of proven success. As the first Indoor Football court, no doubt it will be a success if managed by the right individuals.

MARKET ANALYSIS
Futsal has its roots in South America but has spread to around 100 countries. It is the only indoor soccer game recognized by FIFA, the international soccer governing body. The USFF estimates more than 70,000 play Futsal in the United States. In Malaysia, Futsal facilities have grown like mushrooms and the businesses have very positive prospects and are selling like ‘hot breads’.

Verbal survey on this business...
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