Funspot Case
Mr H Sheh
Subject: Marketing
Assignment No 1
Fun Spot –Case study
Submitted by: Abdul Hameed Malik
NUML
2009
Fun Spot Amusement Park
Case study
Requirement 1: Summary of the Case
1. Mr. Ron Hart and his wife Gail started a small business (Fun Spot Amusement Park) in 1985, for the weekenders coming to the lakes in the rural area with a very meagre resources and facilities.
2. The business later developed so well that, today large crowds of people (families, children and even senior citizens) are attracted to it.
3. Their business flourished mainly because of the mission they kept in sight (i.e) “To provide a ‘Total Package’ of entertainment”. They always endeavoured to attain this aim setting their priority as ‘To make every visitor happy’ and ensuring that they provide something to everyone.
4. Expansion of the business from a single ride to twenty, an ice cream stand to a restaurant and an out door performing art theatre, facilities to arrange wedding functions, company picnics etc are the products and services that they provide are the steps to attain their objective of “There is some thing here for every one”.
5. Today the owners rightly claim that there is nothing else like Fun Spot Fun Park in the area.
REQUIREMENT 2
QUESTIONS
1. Question 1: Describe two critical factors impacting the strategic plan at Fun Spot?
2. Answer: Strategic planning has four main steps or factors. (Defining a clear mission, Setting supporting objectives, Designing a sound business portfolio and Coordinating functional strategies) Description of 1st two factors is given below.
a. Factor 1- (Defining a Clear Company Mission). The fun spot company has set a very clear, realistic, specific and attainable mission for the company which states, “We provide a ‘total package’ of entertainment and we try to change our rides and various attractions from time to time”.
b. The company has never let their aim to become unclear with the growth of
Subject: Marketing
Assignment No 1
Fun Spot –Case study
Submitted by: Abdul Hameed Malik
NUML
2009
Fun Spot Amusement Park
Case study
Requirement 1: Summary of the Case
1. Mr. Ron Hart and his wife Gail started a small business (Fun Spot Amusement Park) in 1985, for the weekenders coming to the lakes in the rural area with a very meagre resources and facilities.
2. The business later developed so well that, today large crowds of people (families, children and even senior citizens) are attracted to it.
3. Their business flourished mainly because of the mission they kept in sight (i.e) “To provide a ‘Total Package’ of entertainment”. They always endeavoured to attain this aim setting their priority as ‘To make every visitor happy’ and ensuring that they provide something to everyone.
4. Expansion of the business from a single ride to twenty, an ice cream stand to a restaurant and an out door performing art theatre, facilities to arrange wedding functions, company picnics etc are the products and services that they provide are the steps to attain their objective of “There is some thing here for every one”.
5. Today the owners rightly claim that there is nothing else like Fun Spot Fun Park in the area.
REQUIREMENT 2
QUESTIONS
1. Question 1: Describe two critical factors impacting the strategic plan at Fun Spot?
2. Answer: Strategic planning has four main steps or factors. (Defining a clear mission, Setting supporting objectives, Designing a sound business portfolio and Coordinating functional strategies) Description of 1st two factors is given below.
a. Factor 1- (Defining a Clear Company Mission). The fun spot company has set a very clear, realistic, specific and attainable mission for the company which states, “We provide a ‘total package’ of entertainment and we try to change our rides and various attractions from time to time”.
b. The company has never let their aim to become unclear with the growth of