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Fundraising Essay

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Fundraising, Sponsorship & Marketing

The Sponsorship Proposal
London Youth Athletics Awards and Gala and Eventual Championships.

A non-existing event but a concept The 2011 Sports Gala will showcase exciting and innovative youngsters who have excelled in their sporting field. The Gala is aimed at getting people interested and invigorated by athletics and celebrating our sporting achievements within the field. We are led by a clear and driving vision – to improve both the quantity and quality of local sorts clubs and to inspire and engage all young people in sporting activity – whether it’s leading, coaching, learning, competing, playing or volunteering. We want to see every young person enjoying, excelling and living healthy lives thought sport. This means ensuring our work gets to the very heart of sporting life. There is a growing belief that local sports run clubs can make a major contribution to our wellbeing in society – from public health and community to higher achievement in your private life. There’s no doubt that quantity and quality of sport can also lead to performance at the highest level and, with 2012 drawing ever nearer, this year’s London Youth Athletics Awards will truly showcase London and its teenagers. When considering how the interests of both parties (London youth and athletics and the national lottery big fund) would be addressed and met I referred to this quote from The Sponsorship Seeker’s Toolkit.

When communicating with a sponsor, define your audience in terms of everyone who will receive your marketing message, not just the people who will attend……. through your marketing efforts, you will reach a lot of people who will not attend your event for one reason or another but who are still receptive to the marketing message. (Grey & Skildum-Reid 2003, p. 67)

The Gala is aimed at getting people interested and invigorated by athletics and celebrating our sporting achievements within the field. We are aiming to hold...

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