Fundango Brand Overview

Topics: Brand, Skateboarding, Personal life Pages: 4 (764 words) Published: March 29, 2011
Brand overview

"It all started with me wanting some shorts I couldn't buy anywhere,...” (HI)STORY • Fundango – A brand that started in the world of riders, about 10 years ago. At that time, full-blown young skateboarders gave life to Fundango. Since then, the brand has led a life of sports clothing brands with professionally designed collections but its growing is still accompanied by its parent’s lifestyle. Today, skiers, snowboarders, skateboarders, surfers, riders and anybody who feels close to „free” sports are proud to wear these products. In the course of the years, Fundango collections have covered an increasingly wider range while preserving their original values, and, in addition to the powerful technical collection, streetwear also plays an important role. The style of Fundango products suit well the target group's demands. Today, the initial skateboarder hardcore has been expanded to cover all those liking cool sportswear and appreciating the value added by the brand image. Typically, our customers are youths between 16 and 29 years of age, willing to pay for comfortable, quality and sporty streetwear or functionally well usable technical clothes. For this, they receive the above described Fundango feeling rooted in the initial hardcore line which we are trying to make as widely accepted as possible and underline by way of ongoing and increasingly intensive marketing support. It is a significant element of Fundango's communication to sponsor events, as well as the Fundango Team involving the best of extreme sports. This is what makes the brand an accepted, genuine brand in the world of extreme sports. In the future, we will pay more and more attention to a more advantageous store display that appropriately communicates the core values to the target group, as well as printed press and outdoor media. Fundango's ongoing growth is backed up by a professional design team, a wide range of high-quality products and ongoing international expansion.

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