Fund Raising Strategies
FUND RAISING STRATEGIES:
Know What You’re Selling
Produced by
David Connell, David J. Connell & Associates
1998
FUND RAISING: Know What You’re Selling!
FORWARD
Fund Raising Strategies: Know What You’re Selling presents fund raising in a new perspective. Many excellent sources on fund raising already exist, many of which have been referenced in this document, however, they only mention that the fund raising environment is more competitive. Too often, they fall short of positioning fund raising in a strategic context. They tell you what to do, but don’t tell you how to compete.
Successful fund raising must begin with a shift in attitude: having a good idea is not enough – you have to prove it! Fund Raising Strategies aims to shift the reader’s attitude by presenting fund raising in the context of strategic marketing.
Knowing what you are selling and knowing to whom you are selling are essential elements of a strategic fund raising plan.
While the basic elements of fund raising are included in this document, it is recommended that you look up other fund raising references for more details. A good strategic marketing book should also be part of your book shelf.
About the author
David Connell, B.Econ., B.Comm., M.B.A., is President of David J. Connell &
Associates, a consulting firm specializing in market strategies. David possesses over ten years’ experience in the marketing and organizational development field.
He has worked with international management consulting firms and with provincial non-profit organizations. David’s practical experience is supported by formal training in economics, marketing, and strategic planning.
Two principles guide David’s work. One is a belief in the strengths and values people bring to organizations. The second is the view that outcomes drive process.
Practising these principles, together with his analytical and practical approach to solving problems, enables David to integrate the ‘bottom-line’ perspective of the corporate sector
Know What You’re Selling
Produced by
David Connell, David J. Connell & Associates
1998
FUND RAISING: Know What You’re Selling!
FORWARD
Fund Raising Strategies: Know What You’re Selling presents fund raising in a new perspective. Many excellent sources on fund raising already exist, many of which have been referenced in this document, however, they only mention that the fund raising environment is more competitive. Too often, they fall short of positioning fund raising in a strategic context. They tell you what to do, but don’t tell you how to compete.
Successful fund raising must begin with a shift in attitude: having a good idea is not enough – you have to prove it! Fund Raising Strategies aims to shift the reader’s attitude by presenting fund raising in the context of strategic marketing.
Knowing what you are selling and knowing to whom you are selling are essential elements of a strategic fund raising plan.
While the basic elements of fund raising are included in this document, it is recommended that you look up other fund raising references for more details. A good strategic marketing book should also be part of your book shelf.
About the author
David Connell, B.Econ., B.Comm., M.B.A., is President of David J. Connell &
Associates, a consulting firm specializing in market strategies. David possesses over ten years’ experience in the marketing and organizational development field.
He has worked with international management consulting firms and with provincial non-profit organizations. David’s practical experience is supported by formal training in economics, marketing, and strategic planning.
Two principles guide David’s work. One is a belief in the strengths and values people bring to organizations. The second is the view that outcomes drive process.
Practising these principles, together with his analytical and practical approach to solving problems, enables David to integrate the ‘bottom-line’ perspective of the corporate sector