Functional Strategy

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Functional Strategy Team Excel-Lens
Submitted by: Chris Herrera, Marina Tsvetkov and Berlyn Yap

CEO: Overall Corporate Strategies



OVERALL STRATEGIES TO ACHIEVE FINANCIAL TARGETS:  For our distribution, we shipped to the most number of stores we can bring our cameras to. That way, our target customers will have access to our product, wherever they are. We realize that this means higher costs, but we made sure that the profits we made from our distribution strategy are more than enough to cover the costs.  We ensure that we keep our earnings per share up to or above investor expectations. This keeps their confidence in the company, and projects to them that we are utilizing the money they invested wisely, and maximizing shareholder return and profits.

CEO: Overall Corporate Strategies



OVERALL STRATEGIES TO ACHIEVE FINANCIAL TARGETS:  For our entry-level line, we opted to use a low-cost strategy. We believe that by doing so, we can obtain a significant market share.  Our multi-featured camera’s cost is at the mid-level. We are not the cheapest out there, but we’re also not in the higher-cost segment.  As we are new in the industry, we carefully watch our cash-flows and costs. We watch our debt levels carefully, and only use it when necessary. We worked hard in keeping a good credit riding, in order to keep our interest rates at the lowest possible we can get it for.

CEO: Overall Corporate Strategies



OVERALL STRATEGIES TO ACHIEVE FINANCIAL TARGETS:  We also ensure that we pay-out dividends each year, to reward them for the confidence and trust they put in the company.  We believe that happy employees and workers make a huge difference and impact to the company; hence we ensure that their compensation is up to par or above industry standards. We maintain health and safety standards and provide them with tools that make their work easier.

CEO: Overall Corporate Strategies


OVERALL STRATEGIES TO ACHIEVE FINANCIAL TARGETS:  Social and corporate responsibilities are now important factors that make or break any company. Consumers are smarter now more than ever, and they appreciate a company that give back to the community, protect the environment and support causes.  We have established a solid social and corporate responsibility program, ensuring that we give back to the community and consumers every year part of our profits. This is advantageous to our company as well, because it provides positive advertising, and keeps customers loyal and may also bring us new ones. Indirectly, the costs expended for our social and corporate responsibility programs are offset by the positive customer feedback and reactions we receive.

CFO: Financial Strategies



KEY FINANCIAL TARGETS:
 Maintain

at least a 20% profit level each year.  Maintain our market share levels at 15-20% for our entry-level cameras and 8-12% for our multi-featured cameras.  Ensure cash flows are positive at year-end.  Ensure that return on equity is at 15% or over.  Maintain solvency and a healthy balance sheet.

CFO: Financial Strategies



MEASURES FOR ACHIEVING OUR KEY FINANCIAL TARGETS:  Keep our debt-to-equity ratio at 1.0 or lower. With this ratio, we ensure that we maximize our lines of credit in order to generate enough earnings for the company and our shareholders. By keeping our debt-to-equity ratio at this level, we can ensure that our company remains liquid and with enough cash to pay-off our obligations. 

Proper distribution channels and continuous improvement of processes. This entails keeping distribution costs as low as possible, and maintaining high productivity levels and managing inventory.

CFO: Financial Strategies



MEASURES FOR ACHIEVING OUR KEY FINANCIAL TARGETS:  Expand our presence in the four geographic locations we sell our products through effective advertising channels.  Take

advantage of foreign currency spreads and ensure losses are avoided by...
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