Fun-Spot Fun Park began as a small amusement park in 1985. Starting with nothing more than a merry-go-round, a slide, pony rides, and an ice cream stand, Fun-Spot has grown into a popular family attraction with 20 rides, a restaurant, and an outdoor performing arts theater.
"My wife, Lisa, and I didn't know what we were getting into," commented Peter Smith, the owner. "We just knew that weekenders coming to the lakes in our village represented a potential un-served market."
Today, thousands of visitors come to Fun-Spot: families, children of all ages, and even senior citizens who enjoy walking through the gardens and arbor.
"There's something here for everyone," Peter said with a smile. "Dozens of companies hold annual company picnics here. We have welcomed class field trips. And we even had one wedding here at the park!"
"Here's the funny thing," Peter chimed in. "We really don't know why we've been so successful! There is nothing else like Fun-Spot Fun Park in the area. We were just lucky."
"I think it's the ambience of the park that has brought so many visitors," Lisa added. "We provide a 'total package' of entertainment. Plus, we try to change our rides and various attractions from time to time."
Peter and Lisa admitted that making every visitor happy is a priority. "That has always been our philosophy," they said. "Like it says on the entrance to the park, 'We're here to make you happy!' And we've always been able to deliver on that because we've never allowed ourselves to grow too big too quickly."
How should Peter design a strategic plan for Fun-Spot ?
Explain how Peter can use the Product-Market Expansion Grid to plan for the expansion/future growth of Fun Spot?
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