Full Feasibility Analysis

Full Feasibility Analysis
From “Preparing Effective Business Plans” by Bruce R. Barringer

|Note: |All fields can be expanded to provide additional space to respond to the questions. A copy of this template, along |
| |with each of the assessment tools, is also available in PDF format at the authors’ Web site at |
| |www.prenhall.com/entrepreneurship. |

Introduction
|A. |Name of the proposed business |
|B. |Name of the founder (or founders) |
|C. |One paragraph summary of the business |

Part 1: Product/Service Feasibility Issues Addressed in This Part
|A. |Product/service desirability |
|B. |Product/service demand |

Assessment Tools
Concept Statement Test

• Write a concept statement for your product/service idea. Show the concept statement to 5 to 10 people. Select people who will give you informed and candid feedback. • Attached a blank sheet to the concept statement, and ask the people who read the statement to (1) tell you three things they like about your product/service idea, (2) provide three suggestions for making it better, (3) tell you whether they think the product or service idea is feasible (or will be successful), and (4) share any additional comments or suggestions. • Summarize the information you obtain from the concept statement into the following three categories:

|* |Strengths of the product or service