Fuji Xerox

Topics: Xerox, Fujifilm, Fuji Xerox Pages: 3 (1095 words) Published: June 12, 2012
1. What role has Fuji Xerox played in Xerox’s global strategy? How do you expect this role to change near future? Fuji Xerox can consider as the most successful joint venture in history between an American and a Japanese company which is the joint venture between Xerox and Fuji Photo Film. Fuji Xerox then subcontracting partly with Rank Xerox (which is the joint venture between Xerox and Rank Organization of Britain) and received exclusive rights to xerographic patents in Japan. The role of Fuji Xerox originally intended to be a marketing organization to sell xerographic products that manufactured by Fuji Photo Film but Japanese government was refused to approve solely as a sales company. Thus, the agreement was revised to give Fuji Xerox manufacturing rights. Fuji Xerox plays an important roles in Xerox global strategy since Xerox would have a team of Japanese management to manage day-to-day operations and dealing with other Japanese companies. By this, Xerox can easily expanded into Japanese markets and reduce uncertainty in global expansion. The Xerox itself does not have any direct relationship with Fuji Xerox but only participate in the profits of joint venture through its share in Rank Xerox. In term of management, Fuji Xerox emphasize the long term planning, teamwork and follow bottom-up decision making which are the cultural of Japanese companies. Therefore, Fuji Xerox only the one effective way for Xerox Corporation to access Japanese high-end market. However, the situation changed in 1969 December, when Xerox bought additional 1% share of Rank Xerox from Rank Organization. From that, Rank Xerox managed as Xerox subsidiary and Fuji Xerox began to deal directly with Xerox. Fuji Xerox helps to expand the business into various countries such as Japan, Indonesia, South Korea, Philippines, Taiwan, Thailand and Indochina. In 1967, Fuji Xerox’s sales were passed those of Rank Xerox’s French and German subsidiaries. Fuji Xerox introduced FX 2200 (the world’s...
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