Frozen Food Business in Norway

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RESEARCH AND ANALYSIS INDIVIDUAL ASSIGNMENT

Individual Market Intelligence Assignment
Sahitya Pendurthi
300723643
Centennial College

Professor Sharon Goldthorpe
Global Research and Analysis
INTL725-102
Monday February 18th

Company Overview
Mc Cain Food Limited is listed among the top companies in the frozen food business. It's the world's largest producer of potato specialties. Mc Cain products are available in over 160 countries around the world including 17 countries in Europe. They sell their products through retail outlets and foodservice operators. Their headquarters is in Ontario, Canada and they have 50 manufacturing facilities around the world 7 of which are located in Europe. This company also produces healthy foods that are low in fat content and salt. The following are the major products produced by Mc Cain:

French fries Potato specialties (such as wedges, croquettes, spirals, hash browns, mashed, rosti, roasting potatoes) Sweet potato products Frozen-fresh potato products Appetizers Pizza Vegetables and fruits Beverages Ready meals Desserts Works Cited

[ Company Profile - Mc Cain Food Limited. (2012, September 29). Retrieved February 15, 2013, from Marketline: http://web.ebscohost.com.rap.ocls.ca/bsi/pdfviewer/pdfviewer?sid=b06dcc39-1d77-45a3-8560-37f68d23a370%40sessionmgr114&vid=5&hid=118 ] Country Overview

Norway has a high level, highly developed economy and is richly gifted with natural resources including oil, gas, hydropower, minerals, forestry and fish. It is a country with less people but a very high standard of living. It ranks third among the world's richest countries in terms of GDP per Capita. It ranked high in the 'Economist' Human Development Index. This economic stability that Norway has makes it a very profitable market to invest in. According to the Canadian Trade Commissioner Service of Agriculture, Food & Beverages sector offers great opportunities for Canadian companies to invest in Norway. Works Cited Background To Business in Norway. (2012). Retrieved February 15, 2013, from World Business Culture: http://www.worldbusinessculture.com/Norwegian-Business-Style.html Colema, D. Y. (2012). Norway Country Review. Retrieved February 15, 2013, from CountryWatch, Inc.: http://www.countrywatch.com.rap.ocls.ca/pdfs/reviews/B3Z9MQ35.01b.pdf Trade Commissioner Service Norway. Retrieved February 16, 2013, from The Canadian Trade Commissioner Service: http://www.tradecommissioner.gc.ca/eng/office.jsp?oid=31&cid=12A Geography

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