Frontline Essay

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  • Topic: University of Phoenix, For-profit school, University
  • Pages : 2 (617 words )
  • Download(s) : 48
  • Published : March 14, 2013
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Lia Chetram

English 2400

As the world constantly changes, education is becoming more intertwined with business, rather than the education of our students. For-Profit schools are more about recruiting students for their own benefit to make a quick buck while inevitably destroying the foundation of education. One prime example of a for-profit school is The University of Phoenix, one of the largest colleges in the U.S. with enrollment approaching half a million students. Wall Street could not be happier. As I viewed the video clip, College Inc., what really stood out to me was the marketing techniques’ being used to deceive students and loans representing a mortgage payment.

John Sperling, who was frustrated by the limitation of traditional academe, founded the University of Phoenix in 1976. He created a network of schools by the freeway to grasp attention. In 2008, The University of Phoenix spent $130 million on ads. In some instances, the university spends more dollars towards marketing than they actually spend towards education. Simply put, the school spends more money on advertising education than providing an actual education. It seems like they’d say anything to you to get you to attend the school. A former enrollment counselor stated, "They used to tell us, you know, 'Dig deep. Get to their pain. Get to what's bothering them. So, that way, you can convince them that a college degree is going to solve all their problems.” These for-profit colleges mislead the gullible, who often cannot get into more established schools, into thinking that a glamorous career in nursing, culinary arts, or fashion design is just a few classes away. There is no cost to the student, as he borrows from the government.

College admissions exists for a reason, they select individuals who apply to a school based on scores, recommendations, and sometimes even interviews. However at schools like The University of Phoenix, students are being recruited to attend. One...
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