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University of Santo Tomas

Espana, Manila

College of Commerce in Business Administration

Major in Marketing Management

PARN Inc.

Codera, Pamela

Clavo de Comer, Renato

Cu, Albert

Dacillo, Nathaniel

4M6

Table of Contents

Project Summary ……………………………………………………………………………………….1

A. Name of Enterprise ………………………………………………………………………1

B. Location …………………………………………………………………………………..1

C. Descriptive definition of the project…………………………………………………..1

D. Project's long-range objectives ……………………………..………………………….1

E. Feasibility criteria ………………………………………………………………………..1

F. Highlights of the project ………………………………………………………………… 1

G. Major assumptions and summary of findings and conclusion …………………….1

Chapter 1 ……………………………………………………………………………………………….6

Market Study …………………………………………………………………………………..6

I. Service Description ………………………………………………………………….6

II. Demand Analysis ……………………………………………………………………8

III. Supply Analysis ……………………………………………………………………..11

IV. Demand Supply Analysis …………………………………………………………..12

V. Price Study …………………………………………………………………………..12

VI. Factors affecting the market ……………………………………………………….12

VII. Marketing Program …………………………………………………………………13

A. Seven P’s ……………………………………………………………………….14

1. Product/Service ………………………………………………………14

2. Price …………………………………………………………………...15

3. Distribution …………………………………………………………….15

4. Promotion ……………………………………………………………...15

5. People ………………………………………………………………….17

6. Process …………………………………………………………………17

7. Physical Appearance …………………………………………………18

Sample Survey ………………………………………………………………………………………….19

Chapter 2 ………………………………………………………………………………………………24

Technical Study ………………………………………………………………………………24

A. Service/s ………………………………………………………………………..24

B. Operational Process .………………………………………………………….24

C. Plant Size and Production Schedule ………………………………………..25

D. Machinery and Equipment ……………………………………………………25

E. Garage/Office Location ……………………………………………………….28

F. Garage Layout …………………………………………………………………29

G. Office/Sleeping Quarters Layout …………………………………………….30

H. Building and facilities ………………………………………………………….31

I. Raw Materials and Supplies ………………………………………………….32

J. Utilities …………………………………………………………………………...32

K. Waste Disposal ………………………………………………………………….33

L. Production Cost …………………………………………………………………34

M. Labor Requirements ……………………………………………………………34

Chapter 3 ………………………………………………………………………………………………..36

Financial Study ………………………………………………………………………………..36

A. Major Assumptions ……………………………………………………………..36

B. Total Project Cost ……………………………………………………………….36

C. Source of Financing …………………………………………………………….37

D. Projected Financial Statements ………………………………………………..38

I. Income Statement ……………………………………………………...38

II. Balance Sheet …………………………………………………………….40

III. Cash Flow Statement ……………………………………………………42

E. Financial ratio Analysis …………………………………………………………..44

A. Test of Liquidity ………………………………………………………….44

B. Test of Debt Service ……………………………………………………44

C. Test of Profitability ……………………………………...………………45

Chapter 4 ……………………………………………………………………………………..…………..47

Socio – Economic Study ……………………………………………………………………….47

1. Employment and Income ………………………………………………………47

2. Taxes …………………………………………………………………………….48

3. Supply of Commodities ……………………………………………………….49

4. Demand for Materials …………………………………………………………49

Chapter 5 ……………………………………………………………………………………..…………..50

Organization and Management Study ……………………………………………………….50

1. Basic Considerations …………………………………………………………….50

2. Form of Ownership ………………………………………………………………50

3. Organizational Chart …………………………………………………………….51

4. Officers and Key Personnel...
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