Front Line Employees Mc Donalds

Topics: Employment, Customer, Brand Pages: 4 (868 words) Published: October 14, 2010
Front Line Employees

In today's fast-changing workplace, Front Line Employees have a critical role to play. To perform their jobs effectively, Front Line Employees need to feel good about themselves and the place they work. Employees, who feel a strong, positive commitment to their jobs and their workplace, are more likely to outperform those that don't. Front Line Employees are the people in organizations who:

build products to the correct specifications

communicate directly with the customer

influence a customer to repeat business with the company

in many cases are seen as the company

Importance of FLEs
Front line executives are the one who are in direct contact with the customers. They are the ones responsible for brand image. In case of Mc D it is particularly the front line employees who are responsible to maintain the brand name by providing efficient services to the customers.

Service inclinations required by FLEs of Mc Donald’s

First and foremost is the job completion. Each and every employee is required to perform his job in a superior way. Moreover the front line executives are expected to be enthusiastic and cheerful. Good communication skills are also required. Loyalty to the brand and commitment towards the work are supremely required out of each employee. People who work as front line employee they should be cheerful because they are the face of the organization so it should be looked healthy. At the time of 18th and 19th century the service provider was the only person who decided to how to do the job but now a day the organization is changing their nature and they are more inclined toward customer needs. So customer friendly nature is the must condition.

Stress and conflicts

Due to the machine model the job becomes monotonous. Working the whole day every day in and out leads to boredom. This might lead to stress in the employees. Sometimes handling annoyed customers can be really difficult. There can...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • MC dONALD Essay
  • Essay about Mc Donalds
  • Mc Donalds Essay
  • Mc Donalds Service Management Essay
  • Mc Donald Entry Into India Essay
  • Internalization of Mc Donald Essay
  • Mc Donald Case Analysis Essay
  • Essay about Final MC Donald

Become a StudyMode Member

Sign Up - It's Free