From the Mp3 Invention to the IPod Innovation: The Disruption of the Music Industry
TABLE OF CONTENT
INTRODUCTION ......................................................................................................................... 4
I. FROM INVENTION TO INNOVATION : .......................................................................... 5
A) Invention of the MP3 Format and the birth of the MP3 player. .................................... 5
B) Revolution of the economic structure: the market before and after the launch of the Ipod. 6
C) The creation of the iPod: innovation or imitation? ........................................................ 7
II. APPLE’S KEYS OF SUCCESS: .......................................................................................... 8
A) The Silicon Valley: a strategic location. ........................................................................ 8
B) Decision making, production and organization. .......................................................... 11
C) Steve Jobs: a visionary entrepreneur and innovator? .................................................. 13
III. Conclusion ...................................................................... Erreur ! Signet non défini.
IV. References ............................................................................................................... 15
4
INTRODUCTION
(Confirmation)
For the written assignment, I would like to talk to you about the MP3 players industry, at the beginning and more precisely about Apple and the first iPod.
Although, Apple doesn’t own the invention of the MP3 format, which was invented in the late eighties, Apple introduced its own MP3 player, the iPod only in 2001and managed to be the firm which popularized the portable music player in the world.
It is particularly interesting to analyze how Apple managed to be the leader on this market, selling its product on a price exceeding the average market price, 3 years after the invention of the Mp3 format (relation to Schumpeter’s Framework).
Moreover, Apple clearly
INTRODUCTION ......................................................................................................................... 4
I. FROM INVENTION TO INNOVATION : .......................................................................... 5
A) Invention of the MP3 Format and the birth of the MP3 player. .................................... 5
B) Revolution of the economic structure: the market before and after the launch of the Ipod. 6
C) The creation of the iPod: innovation or imitation? ........................................................ 7
II. APPLE’S KEYS OF SUCCESS: .......................................................................................... 8
A) The Silicon Valley: a strategic location. ........................................................................ 8
B) Decision making, production and organization. .......................................................... 11
C) Steve Jobs: a visionary entrepreneur and innovator? .................................................. 13
III. Conclusion ...................................................................... Erreur ! Signet non défini.
IV. References ............................................................................................................... 15
4
INTRODUCTION
(Confirmation)
For the written assignment, I would like to talk to you about the MP3 players industry, at the beginning and more precisely about Apple and the first iPod.
Although, Apple doesn’t own the invention of the MP3 format, which was invented in the late eighties, Apple introduced its own MP3 player, the iPod only in 2001and managed to be the firm which popularized the portable music player in the world.
It is particularly interesting to analyze how Apple managed to be the leader on this market, selling its product on a price exceeding the average market price, 3 years after the invention of the Mp3 format (relation to Schumpeter’s Framework).
Moreover, Apple clearly
References: Ten years old: the world 's first MP3 player Who remembers the MPMan F10 now?, Tony Smith , Regarhadware.com, 2008. What makes Silicon Valley so innovative? , Excapite wordpress.com, 2006. Ipod spurs mixed reactions, Amanda Cantrell, News.cnt.com, 2006 Study The innovative region, Margaret O’Mara, Internationalregions.org Record sales, MP3 downloads and the annihilation hypothesis, Stan Liebowitz, University of Texas, Dallas, 2002. Rosenberg, David, Cloning Silicon Valley, Pearson Education, New York, 2002. Schumpeter, Joseph A., The Theory of Economic Development, Harvard University Press, Cambridge, Massachusetts, 1934. Books Journal of economic geography, 2009 From Silicon Valley to Hollywood, growth and development of the multimedia industry in California, Scott, Allen J. ; Regional innovation systems, 1998.