Fritolays
FRITOLAYS
Name of the product- Frito-Lay’s
Name of the company- PepsiCo
Name of the ad agency- JWT
Type of advertising-Advertising intended to target audience, direct advertising
Position in the market - Frito Lay is positioned no.1 in the snack food industry
Market share – Frito Lay commands a share of 45%
PRODUCT
Product line
Lay’s potato chips style sub range
· Classic Salted
· Magic Masala
· American Style cream and Onion
· Spanish Tomato Tango
· Caribbean Hot and Sweet Chilli
Theme based flavours
CHAAT STREET
· Golgappa Flavour
· Bhelpuri Flavour
· Papdi chaat Flavour
FIGHT FOR MY FLAVOUR CAMPAIGN
· Saif Ali Khan's Spunky Pimento
· Mahendra Singh Dhoni’s Balsamic Blast
UNCLE CHIPS
· The Salty
· Pudina Pataka
· Papri Chaat
· Spicy Treat
CHEETOS
· Tomato wheelz
· Masala balls
· Masala cheese puffs
Lay's wafer style sub-range
· Hint of Fresh Butter with Toasted Garlic
· Hint of Roasted Red Chilly with Coriander,
Lay’s test marketing flavours
· Chicken Barbeque, an innovative chicken Flavour
· Mint mischief
UNCLE CHIPPS
Six months after it acquired Uncle Chipps — the potato chips brand from cash-strapped Amrit Agro Ltd — PepsiCo subsidiary Frito-Lay India relaunched the brand with a sharper complimentary positioning by pricing it downwards than its flagship potato chips brand Lays.
· Lays has used complimentary price points rather than competing price points.
· The company has also pruned the number of flavours available in Uncle Chipps from five to four. The Salty, Pudina Pataka, Papri Chaat and Spicy Treat have been retained, the tomato flavour has been dropped as it was found to be in conflict with its saucy ketchup, a newly introduced flavour launched under the Lays brand and targeted at the western market.
Future Plans
ENTHUSED by the profits that Frito-Lay has generated, parent Pepsi, and is adding more to its snack food subsidiary. The company is set to roll out a
Name of the product- Frito-Lay’s
Name of the company- PepsiCo
Name of the ad agency- JWT
Type of advertising-Advertising intended to target audience, direct advertising
Position in the market - Frito Lay is positioned no.1 in the snack food industry
Market share – Frito Lay commands a share of 45%
PRODUCT
Product line
Lay’s potato chips style sub range
· Classic Salted
· Magic Masala
· American Style cream and Onion
· Spanish Tomato Tango
· Caribbean Hot and Sweet Chilli
Theme based flavours
CHAAT STREET
· Golgappa Flavour
· Bhelpuri Flavour
· Papdi chaat Flavour
FIGHT FOR MY FLAVOUR CAMPAIGN
· Saif Ali Khan's Spunky Pimento
· Mahendra Singh Dhoni’s Balsamic Blast
UNCLE CHIPS
· The Salty
· Pudina Pataka
· Papri Chaat
· Spicy Treat
CHEETOS
· Tomato wheelz
· Masala balls
· Masala cheese puffs
Lay's wafer style sub-range
· Hint of Fresh Butter with Toasted Garlic
· Hint of Roasted Red Chilly with Coriander,
Lay’s test marketing flavours
· Chicken Barbeque, an innovative chicken Flavour
· Mint mischief
UNCLE CHIPPS
Six months after it acquired Uncle Chipps — the potato chips brand from cash-strapped Amrit Agro Ltd — PepsiCo subsidiary Frito-Lay India relaunched the brand with a sharper complimentary positioning by pricing it downwards than its flagship potato chips brand Lays.
· Lays has used complimentary price points rather than competing price points.
· The company has also pruned the number of flavours available in Uncle Chipps from five to four. The Salty, Pudina Pataka, Papri Chaat and Spicy Treat have been retained, the tomato flavour has been dropped as it was found to be in conflict with its saucy ketchup, a newly introduced flavour launched under the Lays brand and targeted at the western market.
Future Plans
ENTHUSED by the profits that Frito-Lay has generated, parent Pepsi, and is adding more to its snack food subsidiary. The company is set to roll out a