Topics: Fast food, Hamburger, Condiment Pages: 5 (1138 words) Published: February 1, 2013
Executive Summary
Holy Fries! is a locally owned fast food outlet that will be positioned as a local franchise through our creative approach to the Section’s image and detail presentation. Holy Fries! will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Holy Fries! is the answer to an increasing demand for snack-type fast food, to be consumed while studying and walking around inside our school premises. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Our main priority is to establish one outlet in Lyceum of the Philippines University. Later, our effort will be a further development of more retail outlets in the surrounding area. This plan is prepared to obtain a location for the initial launch of this concept. The financing, in addition to the capital contributions from students, will allow Holy Fries! to successfully open and expand. The initial capital investment will allow Holy Fries! to provide its customers with a value-driven, entertaining experience through the creativity of its founders. Holy Fries! will entice youngsters to bring their friends and family with our innovative environment, fresh-cut fries, and selection of unique signature dipping sauces.

-To establish a presence as a successful local fast food outlets. -To make Holy Fries! a popular spot for students, faculties and employees alike of the Lyceum of the Philippines University.

To be one of the most successful fast food outlets in The Philippines, starting with one retail outlet located inside Lyceum of the Philippines University as a "market tester." Mission
Holy Fries! will strive to be a premier local fast food brand in the local marketplace. We want our customers to have the total experience when visiting us and website as they will learn about this fascinating new "pop culture." Our main focus will be serving high-quality food at a great value.

Nature of Business:
What is Holy Fries!
Holy Fries! sells gourmet fries in a cone with a choice of sauce. Our outlet also provides excellent and friendly customer service to support the ambience of fun, energetic and youthful lifestyle. Our store will be decorated with fast food setting, such as a bright counter and display menu on the wall. Our customers will also be able to read our in-house brochures in regards to all knowledge about our Fries and our featured sauces.


When you consume this sumptuous fries, You will feel like you are in heaven!

Lyceum of the Philippines Univesity, Intramuros , Manila

To succeed in this business we must:
a. Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition. b. Control costs at all times, in all areas and implement a conservative approach to growth policy. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business. c. Sell the products that are of the highest quality, as well as keeping the customers happy with all of our products. d. Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors. e. Encourage the two most important values in food business: brand and image, as these two ingredients are a couple of main drivers in marketing communications.

Key Members and Staff:
Manager (1)
Supervisor (1)
Cashier (1-2)
Chefs (3-4)
Servers (6-8)
Contact Number: 09177806923

We want to focus only on selling fries. Alcoholic drinks will not be sold in our outlet, as Holy Fries! promotes a healthy and positive lifestyle. Instead, we will offer Freshly made juices to complement the fries. In promoting the Holy Fries! lifestyle, we will offer various merchandise with our logo and colors, from our signature sauces, so that our...
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