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Fries

By | Feb. 2013
Page 1 of 5
Executive Summary
Holy Fries! is a locally owned fast food outlet that will be positioned as a local franchise through our creative approach to the Section’s image and detail presentation. Holy Fries! will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Holy Fries! is the answer to an increasing demand for snack-type fast food, to be consumed while studying and walking around inside our school premises. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Our main priority is to establish one outlet in Lyceum of the Philippines University. Later, our effort will be a further development of more retail outlets in the surrounding area. This plan is prepared to obtain a location for the initial launch of this concept. The financing, in addition to the capital contributions from students, will allow Holy Fries! to successfully open and expand. The initial capital investment will allow Holy Fries! to provide its customers with a value-driven, entertaining experience through the creativity of its founders. Holy Fries! will entice youngsters to bring their friends and family with our innovative environment, fresh-cut fries, and selection of unique signature dipping sauces.

Objectives
-To establish a presence as a successful local fast food outlets. -To make Holy Fries! a popular spot for students, faculties and employees alike of the Lyceum of the Philippines University.

Vision
To be one of the most successful fast food outlets in The Philippines, starting with one retail outlet located inside Lyceum of the Philippines University as a "market tester." Mission
Holy Fries! will strive to be a premier local fast food brand in the local marketplace. We want our customers to have the total experience when visiting us and website as they will learn about this fascinating new "pop culture." Our main focus will be serving...
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