The target market of the Freshman Masculine Wash is the middle class people or the people who belong to the Class B in the Philippines.
Age: 13-30yrs old
Nationality : Filipino
Active and sporty type of people.
Engaged themselves in playing sports, excising and maintaining the muscles.
Health conscious/ Hygienic type of people.
Usually buy products that help in maintaining their bodies healthy and clean. So that they are comfortable and confident.
Loves to try new products.
Evaluates the product and if satisfied promotes to his acquaintances and friends.
The product has less or no
It is new to the market
It is supported by studies and
Provides a whole new level of
satisfaction to its users.
It can also add confidence and
pleasure to the users.
Have good benefits like Tea Tree
Oil and ph7 that properly
moisturizes and gentles the skin.
The company may gain high
market shares since it has less or
It can attract the attention of the
target market since it is new to
It can cause feeling
embarrassment to its users.
Needs to be promoted using a lot
of promotions and
The usability is almost the same
with its indirect competitor
brands like soaps.
The “Indirect competitors” may
affect the decision making of the
The target market may think that
the product is just a leisure and
not a need.
When it is not patronized the
consumer, the company may
experience a loss or worst
The objectives of the Freshman Masculine Wash is:
To provide a whole new level of satisfaction to its users. To promote clean and healthy lifestyle for its users
To bring comfort and confidence to its users
To inform and to bring...